10 Life Productivity Hacks

Tom Spencer

This is a new experience for many of us, and poses new challenges and distractions that can make it difficult to stay focused and productive. I’ve been getting asked a lot lately about productivity, and so I thought I should dedicate an article to it.

5 Timeless Social Media Marketing Tips|Women In Consulting Blog

Women in Consulting

Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Blackbaud Sphere Solutions can help you with: Event Fundraising and Peer-to-peer Fundraising Nonprofit Email Communication and Marketing Nonprofit Website Management Nonprofit Credit Card Processing Nonprofit Website Design.

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The Five Pillars of Marketing Success

The Fearless Marketer

Does the following give a pretty good picture of your current marketing activity? Now there’s nothing wrong with any of those marketing activities. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”. Random marketing is just that; it’s all over the place. The Random marketing paradigm is not very effective because it doesn’t gain a lot of momentum.

Mass production and mass media

Seth Godin Blog

We invented televisions so marketers would have a way to run TV ads. We have magazines so marketers can run magazine ads. Make no mistake: mass media exists because it permits mass marketers to do their job. Mass production, the ability to make things cheaply, in volume, demanded that we invent mass marketing--it was the only way to sell what was being made in the quantity it was produced. Just in time, mass media is going away too. 

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An Overview of Digital Marketing Consulting

Tom Spencer

Digital marketing consultants provide marketing advice and optimize the online presence of organizations so that they can be easily found by their target audience. Businesses are spending heavily on digital marketing.

Consultant Marketing Brand Sound

Jerry Fletcher

It was good to hear how the little golf product company he founded was doing. Marketing Consultant/Start up Consultant. I came onboard because he wanted a marketing consultant. He had worked through and solved his production problems in way that turned out to be scalable.

Consultant Marketing Game Change

Jerry Fletcher

I’m shifting my emphasis so that I will offer these services: Marketing Consulting for consultants and coaches (Solopreneurs, Partnerships and Ensembles short and long term) Strategic Marketing Counsel for entrepreneurs and start-ups Speaking on topics that make individuals and organizations more memorable and more profitable. Keynotes, Breakouts and Trainings for associations and businesses) NEW Products that offer quick and easy branding, positioning and sales development.

Consultant Marketing Digital World Speaking

Jerry Fletcher

I was bemused by the way they crammed all sorts of data on a slide: Name, Title, Company Logo, Web address, E-mail, Social media they were involved with, where they were published and seemingly any kind of social proof they felt gave them existence. I’m a Master of Consultant Marketing.

How to Successfully Meet the Three Biggest Marketing Challenges

The Fearless Marketer

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals. And we wouldn’t need the thousands of marketing coaches and consultants like me offering services of all kinds to help you attract more clients.

Consultant Marketing Trust Factor

Jerry Fletcher

Your team includes all the folks that get credit when the job is done, the objective reached, or the product is delivered. Trust lowers your stress and makes you more productive. That is true whether the business is a product, a service or a combination of the two.

4 Reasons Why Smart Consultants Hate Marketing

Consulting Matters

One thing that both new and seasoned consultants hate is marketing. It's the fog of all that marketing entails and the fear that they are going to become some slick used car salesman is what keeps smart people stuck in soul-sucking corporate jobs. But marketing?

Consultant Marketing Brand Disruption

Jerry Fletcher

If a celebrity is enthusiastic about your product and endorses it, you could have a winner. If a fan becomes a social media star and brags on your product, you just might have a winner. Amazon changed the pace of delivery across a plethora of product lines.

Consultant Marketing For Startups

Jerry Fletcher

So you would probably accept the young lady in the photo as qualified to handle social media but not to specify the concrete for our overpass. That is what my 30-Second Marketing Workshop can do for you. Get on the reservation list for the next 30 Second Marketing Workshop.

The Action Plan Marketing Model

The Fearless Marketer

When we think about marketing our professional services, we usually think about all the things we need to DO to get clients. But that is usually very limited because marketing has numerous components and also processes. Plus, marketing has outer and inner aspects. Social media?

Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Products should be tested and optimized.

More Meetings = More Clients

The Fearless Marketer

What is the purpose of marketing? The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? The purpose of marketing is to get meetings with prospective clients.

Consultant Marketing Listen or Lead?

Jerry Fletcher

The popular press was crowing about how populism was sweeping the earth because social media had given everyone a voice. Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward.

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Using buzz analytics to gain a product and marketing edge

McKinsey

By capturing and analyzing social-media conversations, companies can improve their offerings and margins. Our Insights

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Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. We can construct a regression equation that considers the proportion of investments in different marketing channels and develop an algorithm to maximize revenues. Marketing marketing mix modeling

Consultant Marketing Automagiced

Jerry Fletcher

Automagic Marketing. That’s what I used to call the kind of marketing that pushed the limits on georaphy. To me, the promise of automated marketing was a kind of magic. That is automated marketing at it’s simplest. It is part of Automated Marketing.

#BlackFriday = media trap

Seth Godin Blog

Any media outlet that talks about Black Friday as an actually important phenomenon is either ignorant or working hard to please their advertisers. Sixteen years ago, my friend Jerry Shereshewsky helped invent ''cyber Monday'' as a further expansion of the media/shopping complex mania. Here are some of the steps involved in creating a marketing phenomena like this: Find something that people are already interested in doing (in this case, shopping). The media likes both

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Transforming Media Core Technology to Meet Digital Demands

BCG

Having reshaped the print media and music industries, digital disruption is now sweeping through the rest of media in similar fashion, rendering traditional video distribution models outmoded. For most media companies trying to adapt to the change, the big issue is technology—specifically, the digital platforms and technical skills necessary for traditional media companies to play in the new game. Article Tuesday, September 06, 2016. Now, it’s TV’s turn.

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Consultant Marketing Trust Story

Jerry Fletcher

I admit, I’ve been doing some outbound marketing to get some dates but the remarkable thing is that so many of these events have been booked because of the snowball effect. Scientists have found 8 management behaviors that use Oxytocin balance to make people more productive.

How to Evaluate Your Marketing Leader’s Performance

Prudent Pedal

If you’re a managing partner, practice leader, sales leader, or chief administrative officer in a professional services firm, you probably have responsibility for “managing” marketing. What is Marketing? . What is Marketing’s Role in Your Firm?

Consultant Marketing Building a List.

Jerry Fletcher

I’ll use three methods : A significant increase in social media postings (daily across 4 networks) all with a link to my website that has a pop-up to get their data. Click here A Quiz Funnel for people interested in finding out their #1 Consultant Marketing Mistake. It begins.

Marketing Mix Modeling MMM (Part 2 of 3)

Tom Spencer

What is essential for successful marketing mix modeling? The data must be specific to individual brands and product lines, not the company as a whole. Is the market for the product or service growing? Consulting marketing mix modeling regression

Social Media Content Strategies: An Interview With Robin Frank.

Women in Consulting

Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Blackbaud Sphere Solutions can help you with: Event Fundraising and Peer-to-peer Fundraising Nonprofit Email Communication and Marketing Nonprofit Website Management Nonprofit Credit Card Processing Nonprofit Website Design.

Consultant Marketing Speaking Pay to Play

Jerry Fletcher

One of the reasons I do an annual Consultant Marketing Survey is that years ago I wanted to prove the point that trade shows did not have reasonable ROI when compared to other promotional possibilities. You have to pull the trigger if you are going to offer a product.

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Social Media Etiquette: How to Get People to Like You

Women in Consulting

Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Blackbaud Sphere Solutions can help you with: Event Fundraising and Peer-to-peer Fundraising Nonprofit Email Communication and Marketing Nonprofit Website Management Nonprofit Credit Card Processing Nonprofit Website Design.

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Your Consulting Website is Your “Center of Marketing Gravity”

Tsavo Neal

I’m sure you already know all the latest marketing “tactics.” One user, instead of complaining, left a helpful comment: “If anyone is having trouble finding “freelance” work, read the book Million Dollar Consulting by Alan Weiss and implement his Marketing Gravity concept.

What's the next step for media (and for us)?

Seth Godin Blog

Perhaps the biggest cultural change of my lifetime has been the growing influence and ubiquity of commercial media in our lives. Commercial media companies exist to make a profit, and they've grown that profit faster than just about any industry you can name. At first, it was the scarcity created by the FCC (a few channels) and mass markets that led the industry. The media amplifies anxiety, and then offer programming that offers relief from that anxiety.

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Social Media Is Too Important to Be Left to the Marketing Department

Harvard Business

When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing. How can an organization create a cross-functional social media team?

5 Classic Marketing Mediums That Still Work in 2017

Tom Spencer

Branded Products. There are an infinite number of product choices and designs you can use to advertise your company, so think carefully about the demographic of your customers and what items they are most likely to appreciate and utilise for many years. There are quality products such as mouse pads, usb sticks, mugs and many more that are not only practical but double as great advertising. Whoever your target clients are, there’s a product you can brand to suit them.

The Marketer's Dilemma

Strategy+Business

Today's marketer has more options to reach her target audience than ever before. This is the essence of the "marketer's dilemma." Strategy& conducted in-depth interviews with CMOs and senior marketing executives from a range of sectors. These conversations have made it clear that solving the marketer's dilemma will require marketers, media publishers and marketing service providers to reshape their capabilities.

How to Make Your Marketing More Proactive

The Fearless Marketer

I’ve told that story dozens of times, but I’m afraid when it comes to proactive marketing, things haven’t improved much over the years. You might say that proactive marketing is taking the initiative to reach out, to follow up, to have conversations, and make appointments. But we have been consumed by passive marketing and it’s not working out very well. Passive marketing is part of the marketing puzzle, of course.

Consultant Marketing Juggernaut

Jerry Fletcher

Don’t waste production time. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. I was zooming today with the founder of an organization using Mighty Networks as the software they use to manage their expanding community.

The Addictive Nature of Social Media - What It Means for Your.

Women in Consulting

Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Blackbaud Sphere Solutions can help you with: Event Fundraising and Peer-to-peer Fundraising Nonprofit Email Communication and Marketing Nonprofit Website Management Nonprofit Credit Card Processing Nonprofit Website Design.

Marketing a Service Business

Women in Consulting

All professionals, from lawyers and dentists to accountants and therapists, have a similar marketing challenge if they are to grow their service business. The good news is that you really can market a service business assuming you understand your audience, target your activities to their interests, and connect with them “where they are.”. That said, here are some time-tested ways to market a service business. 10 Social Media Tips for LinkedIn.”. By: Kay Paumier.

The Basic Social Media Mistakes Companies Still Make

Harvard Business

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. That’s why, no matter what your social media strategy is, it’s always a good idea to go back and make sure you have the basics covered. ” But countless businesses have done just that with social media.

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The AT&T Ruling Shows That U.S. Regulators Don?t Understand Media?s Present ? or Future

Harvard Business

Justice Department’s view of a static media landscape is dead and buried. “If there ever were an antitrust case where the parties had a dramatically different assessment of the current state of the relevant market and a fundamentally different vision of its future development,” Judge Leon began his decision, “this is the one.” Even without the government’s defeat in this case, more media restructuring is inevitable.

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