Five questions to answer before you finalize your media plan

McKinsey

New consumer behaviors require CMOs to rethink their media-spend plans. Marketing & Sales Insights

Media 69

What social media platform should I be on?

Consultant Journal

If you find yourself asking, “What social media platform should I be on?”, Friends, colleagues, competitors, clients and even the big social media platforms themselves are only too eager to make a recommendation…and a sale!

Media 82
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Marketing Plans – From Subscribers

The Fearless Marketer

Thereafter, I’ll follow-up the same day or following day to book an appointment to have a marketing conversation, where I try to identify the challenges the prospect is having. Thereafter, I’ll set up a sales conversation appointment. If I’ve done a good job all along, then I should close a few of those people I have a sales conversation with.”. The marketing approach needs to be very direct.

The Marketing-Selling Sequence

The Fearless Marketer

A lot of marketing is like throwing a bunch of balls in the air and hoping they land exactly where you want. Your balls may include: Your marketing message, email promotions, online sales information, qualifying phone calls, social media, a marketing presentation, and the selling conversation.

Social Media Powers Sales

1 to 1

Social media has undoubtedly become one of the main means of communication. And with so many people active on social channels, it''s not surprising that organizations have been using social for marketing and selling purposes. customerexperience customerservice customerstrategy marketing sales socialmedia There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

Media 41

5 Timeless Social Media Marketing Tips|Women In Consulting Blog

Women in Consulting

Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Blackbaud Sphere Solutions can help you with: Event Fundraising and Peer-to-peer Fundraising Nonprofit Email Communication and Marketing Nonprofit Website Management Nonprofit Credit Card Processing Nonprofit Website Design.

Media 102

Truth in advertising: Achieving transparency with media rebates to fuel growth

McKinsey

Advertisers can build more transparent, partnerlike relationships with their media agencies by taking four steps. Marketing & Sales Insights

Consultant Marketing Game Change

Jerry Fletcher

Management doesn’t understand it and more importantly does not understand that tasking sales-people with upkeep is a losing proposition. I’m shifting my emphasis so that I will offer these services: Marketing Consulting for consultants and coaches (Solopreneurs, Partnerships and Ensembles short and long term) Strategic Marketing Counsel for entrepreneurs and start-ups Speaking on topics that make individuals and organizations more memorable and more profitable.

How to Successfully Meet the Three Biggest Marketing Challenges

The Fearless Marketer

I like to think I’m a pretty good marketer of my professional services. After all, I’ve been at it for 34 years, read hundreds of marketing books, thousands of articles and studied with the very best marketing gurus. But marketing is still challenging for me and the majority of independent professionals. And we wouldn’t need the thousands of marketing coaches and consultants like me offering services of all kinds to help you attract more clients.

4 Reasons Why Smart Consultants Hate Marketing

Consulting Matters

One thing that both new and seasoned consultants hate is marketing. It's the fog of all that marketing entails and the fear that they are going to become some slick used car salesman is what keeps smart people stuck in soul-sucking corporate jobs. But marketing?

7 Creative Ways to Boost E-commerce Sales

Tom Spencer

Here are 7 e-commerce marketing techniques to boost your online sales. Email is by no means a new marketing technique, but it is often misused or underutilized. Although 82% of B2C and B2B companies use email marketing strategies, only 28% of consumers actually wish to receive promotional emails more often. Minimizing these costs can help e-commerce businesses retain customers during the checkout process and ultimately increase sales.

B2C 60

Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. By different media?

Align sales and marketing to gain customers, drive growth

1 to 1

Marketing and sales teams have traditionally had two separate objectives in most organizations: the marketing team works to get leads and fill the top of the funnel, while the sales team focuses on the bottom of the funnel and closing those leads.

Consultant Marketing Brand Disruption

Jerry Fletcher

If a fan becomes a social media star and brags on your product, you just might have a winner. If you figure out that your brand is packaged for the wrong market, fix that and get market buy in then you have yourself a winner. Brand Branding Consultant marketing Trust

Marketing Mix Modeling MMM (Part 3 of 3)

Tom Spencer

MMM assists marketers in optimizing future spends and maximizing effectiveness (i.e. Then, budget allocation is done, by shifting money from low ROI mediums to high ROI mediums, thus maximizing sales while keeping the budget constant. Marketing marketing mix modeling

5 Stages to Track Your Consulting Firm’s Marketing

Consulting Success

“How is your outreach and marketing going right now?” Essentially, the consultancy delayed its marketing and outreach efforts by three months because they wanted to have a perfect system in place. However, you should not delay your marketing or outreach and spend months analyzing the options and thinking about it to find the perfect one, because there is no perfect one. In fact, there are only five key stages to track your consulting firm’s marketing.

Consultant Marketing Automagiced

Jerry Fletcher

Automagic Marketing. That’s what I used to call the kind of marketing that pushed the limits on georaphy. To me, the promise of automated marketing was a kind of magic. That is automated marketing at it’s simplest. It is part of Automated Marketing.

Consultant Marketing Listen or Lead?

Jerry Fletcher

The popular press was crowing about how populism was sweeping the earth because social media had given everyone a voice. Suddenly marketing gals and guys are debating whether to listen or lead and how the pandemic reaction will affect that going forward.

B2C 60

A Step Forward in Connecting Sales, Marketing, and Customer Care

1 to 1

In April, I posted a blog about the difficulties that sales, marketing, and customer care leaders face in obtaining a truly comprehensive view of customers. This view includes the full stream of transactions that a customer has had with a company, the most recent touchpoints she used to interact with the company, feedback she shared about her experiences in social media or in the contact center, etc.

Sales 35

Nail Your Marketing Message in Your LinkedIn Profile

The Fearless Marketer

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. LinkedIn is one of the most important online tools for marketing your professional services. Social Media Examiner.

B2B 52

B2B sales will never be the same

1 to 1

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. The convergence of digital channels, buyer control, and deeper relationships means the old way of making sales won’t cut it anymore.

B2B 28

How AI Is Streamlining Marketing and Sales

Harvard Business

The company collects thousands of sales leads from the businesses it serves, and it wishes to interact with them in the intimate, personal manner consumers have come to expect. Accordingly, in the latter half of 2016, CenturyLink made a small investment in an AI-powered sales assistant made by Conversica to see if it could help the company identify hot leads without hiring an expensive army of sales reps to comb through the leads.

Sales 30

Marketing Mix Modeling MMM (Part 2 of 3)

Tom Spencer

What is essential for successful marketing mix modeling? Is the market for the product or service growing? Retail depletions: It’s essential to have a clean measure of sales to end-users, undistorted by fluctuations in inventories. Consulting marketing mix modeling regression

Using Analytics to Align Sales and Marketing Teams

Harvard Business

Then, just days after receiving the quote, the manager gets an unsolicited email from the software company’s marketing team offering a better deal. At the same time, the software company has wasted time and resources on duplicate, uncoordinated, and ineffective marketing and sales outreach. Companies need an orchestrator to ensure marketing and sales outreach is well-coordinated and aligned with customer buying needs. Sales & Marketing Digital Article

Survey: Italian consumer sentiment during the coronavirus crisis

McKinsey

Italian consumers are adjusting to the realities of the economy, spending less but consuming more digital media. Marketing & Sales Insights

How to Evaluate Your Marketing Leader’s Performance

Prudent Pedal

If you’re a managing partner, practice leader, sales leader, or chief administrative officer in a professional services firm, you probably have responsibility for “managing” marketing. What is Marketing? . What is Marketing’s Role in Your Firm?

A Professional Services Marketing Self-Assessment

Prudent Pedal

I’m releasing a new Professional Services Marketing Assessment. Leaders who seek me out are frustrated with their marketing results. They don’t have enough leads; their brand lacks awareness; a competitor keeps flanking them; every practice has its own story and priorities, and the marketing team is either “too strategic” to get its hands dirty or “too tactical” to add strategic impact. I’ve focused on brand problems that were really sales problems.

B2B 43

Social Media Content Strategies: An Interview With Robin Frank.

Women in Consulting

Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Blackbaud Sphere Solutions can help you with: Event Fundraising and Peer-to-peer Fundraising Nonprofit Email Communication and Marketing Nonprofit Website Management Nonprofit Credit Card Processing Nonprofit Website Design.

Survey: UK consumer sentiment during the coronavirus crisis

McKinsey

British consumers are adjusting to the realities of the economy, spending less but consuming more digital media. Marketing & Sales Insights

Media 73

Consultant Marketing Speaking Pay to Play

Jerry Fletcher

One of the reasons I do an annual Consultant Marketing Survey is that years ago I wanted to prove the point that trade shows did not have reasonable ROI when compared to other promotional possibilities. No sales. You can set sales meetings with a lot of key players in a short time.

ROI 52

Social Media Etiquette: How to Get People to Like You

Women in Consulting

Peer-to-peer Fundraising Email Marketing Website Management Website Design Payment Processing Sphere Know How Blog Sphere Knowledgebase Sphere Forum Case Central Sphere Connect Sphere Connect Partners Blackbaud Connect Partner Network Overview Partner Login. Blackbaud Sphere Solutions can help you with: Event Fundraising and Peer-to-peer Fundraising Nonprofit Email Communication and Marketing Nonprofit Website Management Nonprofit Credit Card Processing Nonprofit Website Design.

Media 79

Survey: Spanish consumer sentiment during the coronavirus crisis

McKinsey

Spanish consumers are adjusting to the realities of the economy, spending less but consuming more digital media. Marketing & Sales Insights

Media 71

Social Media Is Too Important to Be Left to the Marketing Department

Harvard Business

When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase their social media staff to offer live responses during big events like the Super Bowl or the Grammys, but then they return to predominately one-way social media or content marketing. How can an organization create a cross-functional social media team?

5 Classic Marketing Mediums That Still Work in 2017

Tom Spencer

If you think carefully about the marketing of your competitions and incorporate a sales pitch for the product you’re presenting, you’ll not only draw in new customers, you’ll create a desire for the product or service you’re offering. People are more likely to peruse information that is presented to them on paper so it’s still a valuable marketing tool. Sales.

Top 10 Reasons your Sales Reps Struggle with Social Selling

LSA Global

High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships. The Top 10 Reasons your Sales Reps Struggle with Social Selling. Sales Content Strategies Are Unclear.

B2B 36

Replacing the Sales Funnel with the Sales Flywheel

Harvard Business

I’ve been using the sales funnel for 28 years, my whole career. For one thing, in an era when trust in traditional sources has eroded — in government, media, and in companies and the marketing they employ — word-of-mouth from trusted peers wields greater clout than ever. ” By the end of a quarter, she had wrung every ounce of energy out of marketing, and we started the next quarter from a standstill with no momentum and no leverage.

Sales 32

Applying the Art and Science of Integrated Marketing for the Modern Marketer

1 to 1

Far too long ago to mention, I listened attentively as my marketing professor elucidated the Four P''s of marketing. On that foundation today''s marketing leaders are challenged to think differently about the marketing mix. Customer Engagement Customer Experience Marketing Mobile Marketing Sales Effectiveness Social Media customerengagementstrategies integratedmarketing marketingcampaigns marketingleaders

How to maximize CRM in marketing services

SkillQuo

By collecting, analyzing and collating all past interactions a company has had with the existing and or potential customers, CRM becomes a marketing strategy that can help one pull in a substantial profit. Not only that, but it can be maximized as a marketing tool since all your customer data is readily available. This approach can lead to a significant sales conversion rate for your business. HOW TO TURN LEADS INTO SALES.

How to Make Your Outreach Campaign Work

The Fearless Marketer

I was speaking to a client last week about her marketing plan. As a long-term marketing strategy, it’s great. I help companies ramp up their social media so they quickly build brand awareness.”. The post How to Make Your Outreach Campaign Work appeared first on Action Plan Marketing. Uncategorized Articles Business Email Google LinkedIn marketing online articles Sales San Francisco Chamber of Commerce social media Strategic management Value proposition

Consultant Marketing Juggernaut

Jerry Fletcher

Blog and Newslog development to include recording and editing audio and video components and uploading them to Vimeo and YouTube Books, for example one for entrepreneurs on how to use speaking to build a business Speaking professionally requires a great deal of sales activity.