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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Holiday Human-Capital Culling Could Cost

Harmonious Workplaces

When one speaks with business owners, executives, or recruiters, about and during the hiring process, the message has become more pointed post-Thanksgiving from “We’re not sure when we will make our decision” to “We’ll make a decision after the holidays.” International Journal of Human Resource Management, 29 (1), 6–33. Hellgren, J.,

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Fight Ageism, Fuel Growth with Inclusive Hiring & Retention

Harmonious Workplaces

In 2022, at the age of 46, I interviewed for a marketing executive position with a tool manufacturer. I responded that I held a certification in digital marketing and had a history of early adoption of technology throughout my career. International Journal of Human Resource Management, 29(1), 6–33. Journal of Applied Psychology.

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Launching Startup Ventures: Role of Business Consultants

Business Consulting Agency

Market Research and Analysis Consultants conduct thorough market research, identifying target audiences, competitors, and industry trends. Accurate market insights empower startups to make informed decisions, reducing the risk of failure. Lack of market need is a top reason for startup failure, as per CB Insights.

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Nail Your Marketing Message in Your LinkedIn Profile

The Fearless Marketer

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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6 Organizational Culture Change Strategies

Organizational Talent Consulting

Google has faced many challenges on its path to becoming the 5th most valuable company by market capitalization in the world. Culture Change Strategy #6: How leaders recruit, promote, and fire Who gets hired, promoted , and fired, and for what both creates and reinforces your organization's culture. References: Büschgens, T.,

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3 Steps to Cultivate an Innovation Culture

Organizational Talent Consulting

A financial services company engaged in investment banking and capital markets estimated the customer benefit of the Space X Falcon 9 reusable rocket. Market Culture creates a competitive, fast-paced, results-oriented environment. International Journal of Qualitative Studies on Health and Well-being, 10 (1), 27990-27990.

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