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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Holiday Human-Capital Culling Could Cost

Harmonious Workplaces

Historically stable jobs such as those in software development, information management, and mathematics have seen some of the most dramatic drops in the workforce , with reductions in hiring of as much as 50% in some sectors and layoffs reported by watchlists on TechCrunch and other sites. References Indeed & Glassdoor.

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Fight Ageism, Fuel Growth with Inclusive Hiring & Retention

Harmonious Workplaces

In 2022, at the age of 46, I interviewed for a marketing executive position with a tool manufacturer. I responded that I held a certification in digital marketing and had a history of early adoption of technology throughout my career. After five or so interviews, the hiring manager stated that they wanted a “digital native.”

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Launching Startup Ventures: Role of Business Consultants

Business Consulting Agency

Business Planning and Strategy Business consultants aid in developing comprehensive business plans, outlining strategies, goals, and financial projections. Market Research and Analysis Consultants conduct thorough market research, identifying target audiences, competitors, and industry trends.

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6 Ways to Take Control of Your Career Development If Your Company Doesn’t Care About It

Harvard Business

We are now in the era of “do-it-yourself” career development. During my 11 years at PepsiCo, mostly during the 1990s, “personal development” was treated as a major company initiative. You can capture feedback and learning by keeping a journal. Drawn Ideas/Getty Images.

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Nail Your Marketing Message in Your LinkedIn Profile

The Fearless Marketer

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Gallup Consulting Interviews and Culture

Management Consulted

He received his bachelor’s, master’s and doctorate degrees at the University of Iowa, and went on to teach journalism courses at Drake University, Northwestern University and Columbia University. The firm at large is considered an international leader in public opinion polling, market research and management consulting.