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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Go-to-Market Strategy for Digital Marketing Firm

LSA Global

62% increase in strategic clarity 75% increase in strategic alignment and commitment 29% increase in executive team norms and role acceptance This global and growing Digital Marketing Firm wanted to create senior team alignment to meet aggressive growth, EBIT, and hiring targets. Learn more about getting aligned.

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The real advantage of case interview preparation

Tom Spencer

Consulting case interviews require lots of preparation. Consequently, if you want to be well prepared for your case interview, you will probably have to expect 1-2 months of intense preparation, after which it is not yet certain whether you will receive the job offer. On average probably 1-2 months. How should you proceed?

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Kalypso Interviews & Culture

Management Consulted

Today we highlight Kalypso, a young but emerging player in the consulting market. If you are interested in the emerging market of the Internet of Things (IoT) or Augmented Reality (AR) devices, or are fascinated by helping a company navigate product placement in a grocery store, Kalypso may be a good fit for you. Office Locations.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. If you're not implementing a content marketing strategy, you are leaving money (and credibility) on the table. Ready for more quick wins to enhance your marketing momentum?

Marketing 202
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ChatGPT Interviews Chad Barr on The Secrets to Creating a Strong Online Presence

Chad Barr

It is an artificial intelligent (AI) platform that has consumed, learned from and trained from an incredible amount of data and information from the internet. I invited ChatGPT to interview me after letting it/him/her briefly know who I am, who is my audience and what is my focus. Third, help them implement their marketing initiatives.

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Fearless Marketing Mastermind

The Fearless Marketer

Here’s my update on the Fearless Marketing Mastermind: First of all, who is this for? Self-employed professionals offering consulting, coaching, or training services and programs (or a combination of these). Marketing messages and ultimate outcomes. Keep-in-touch marketing (i.e. Persuasive and engaging marketing writing.