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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Dave in the Media…Updated Frequently

Wakeman Consulting Group: Dave's Blog

Jeweller Magazine : Finding a Way to Deliver Something Different : This is about relative differentiation and standing out in a competitive market. Voices of Project Management : I’ve been writing a column for PMI’s blog for over a decade. Positioning isn’t about standing alone, but being unique in a special way.

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Altman Vilandrie: Interviews and Culture

Management Consulted

Formed in 2002, the firm focuses all of their attention on 3 key sectors: telecom, media and technology (TMT). They describe themselves as “a unique, pure play communications and media strategy consulting group” and it seems as though they may be right about themselves. Are they taking up as much market share as they should?

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Kalypso Interviews & Culture

Management Consulted

Today we highlight Kalypso, a young but emerging player in the consulting market. If you are interested in the emerging market of the Internet of Things (IoT) or Augmented Reality (AR) devices, or are fascinated by helping a company navigate product placement in a grocery store, Kalypso may be a good fit for you. Value Management.

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Gallup Consulting Interviews and Culture

Management Consulted

GALLUP CONSULTING INTERVIEWS AND CULTURE. He developed research methods and programs for the television and movie industry to help clients determine advertising effectiveness and how to identify what the market wanted to watch in film and television. During the 1990s, Gallup experienced its largest growth. Gallup, Inc.

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Simon-Kucher & Partners Interviews & Culture

Management Consulted

SIMON-KUCHER & PARTNERS INTERVIEWS & CULTURE. Though the firm’s background is exclusively in pricing, in more recent years it has been breaking into other practice areas such as strategy, marketing, and sales. Telecommunications, Internet & Media. SIMON-KUCHER & PARTNERS INTERVIEWS. What does this mean?

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AlixPartners Interviews and Culture

Management Consulted

Generally regarded as turnaround market leaders, AlixPartners is doing a killer job at taking up more room in the consulting space by strategically hiring a plethora of gurus. Over each of their service areas there is a team of Managing Directors, who have teams of Directors and experienced Analysts beneath them. Practice Areas.