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From Consulting and Coaching to IP: How to Create, Protect, and Monetize Your Unique Body of Work with Erin Austin

Consulting Matters

Have you ever wondered about the untapped potential of your intellectual property? Get ready to explore this goldmine with our special guest, Erin Austin, an attorney, business strategist, and expert in helping entrepreneurs create, protect, and monetize their intellectual property.

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5 Rookie Consulting Mistakes (And How to Avoid Them)

Consulting Matters

So when I was doing my initial contracting meetings, I was motivated to offer detailed solutions to my clients because the more steps, the more money I made.for this ONE client. Thinking about yourself and your fees in this way will literally transform how you show up in a client contracting meeting. The Ultimate Best Practice.

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5 Rookie Consulting Mistakes (And How to Avoid Them)

Consulting Matters

So when I was doing my initial contracting meetings, I was motivated to offer detailed solutions to my clients because the more steps, the more money I made.for this ONE client. Thinking about yourself and your fees in this way will literally transform how you show up in a client contracting meeting. The Ultimate Best Practice.

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Proposals, Part 2: The Potential Solutions

The Consultants Peer Group

The individual was describing a meeting with a C-suite member of an organization in the industry who was talking about their needs and whether the consultant could help them. If a Proposal Is Not Required/Requested: But, what if a proposal is not required/requested, then change the sales process to remove the need to do so.

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How Great Consultants Can Stand Up and Stand Out

Women in Consulting

That means they have to feel good about choosing you—when they first meet you, when you are working for them, and after you’ve left the premises. Your first sale is to yourself. Keep creating new intellectual property that will differentiate you as the expert in your field. You shouldn’t ask them how to proceed.

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How to Design the Ideal (and Most Profitable) Consulting Business

Consulting Matters

A content marketing funnel is how you leverage your knowledge and intellectual property in the form of speeches, blog posts, articles, videos, podcasts, social media posts, etc. Nurture the relationship with your future clients and actively enticing them to take the next step to meet with you to explore the the potential of partnering.

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3 Common M&A Pitfalls, and How to Avoid Them

Harvard Business

billion on Skype , which it hoped would increase sales on its platform by giving buyers and sellers an instant communications channel. When Skype failed to take off among eBay users, most people assumed that was the reason eBay put Skype for sale four years later (taking a $936 million write-down in the value ). In 2005, eBay spent $2.6