article thumbnail

How to Find the Exact Words that Attract Your Clients (and Gets them Excited to Work with You)

Consulting Matters

It's the lack of words that keeps websites from getting launched and marketing tactics from getting implemented. If you're ready to discover how to talk about what you do in a way that is compelling to your ideal clients, then read on. Clients don't understand, nor do they care about your methodology. This article is for you.

How To 401
article thumbnail

How to Confidently Articulate the Value of What You Do

Consulting Matters

What you do isn't the same as your methodologies or tools. It's in how you use your tools that matters. A carpenter may have a hammer, screwdriver and drill and perhaps the best ones on the market. We care about how what he does with those tools to build something of beauty and usefulness. What drives you crazy?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

Are you wondering how to establish your credibility with potential clients, especially when you're just starting? Kyle Howard, you'll see how to answer "What do you do?" Leading with the methodology. The answer is all about how you help OTHER people. How to Clarify Your Ideal Client. are: Leading with a title.

B2C 156
article thumbnail

How To Write a Blog Your Ideal Client Wants to Read

Consulting Matters

He targeted clients by industry sector online, created avatars for marketing, and realized he was comfortable working with companies that turnover about 2-3 million pounds. Phil ended up discovering it's not what he is (mentor or coach) or what he does (methodology). I see your problem, and I know how to solve it.".

How To 194
article thumbnail

298: Brian Gladden—Can You Be A Value Innovator Inspiring New Markets

On the Brink Podcast

Hear how Blue Ocean Strategy helps you own your market! In this podcast, Brian Gladden and I go digging into the whys and hows of creating Blue Ocean Strategies ®. He just loves the methodology and objectives behind BOS, as do I. To learn how to do it, listen in. It really works!

article thumbnail

7 Reasons Why Your Clients Aren't "Getting It" When you Talk and Write About What You Do

Consulting Matters

They try to sit down and write copy for their website or marketing or a simple blog post and they face writer's block so intense that it's a miracle that more computers of consultants and coaches aren't flung against the wall. Related Article: "How to Find the Exact Words That Attract Your Ideal Clients". And will gladly pay you.

article thumbnail

Mistakes Consultants Make With Offers

Consulting Matters

We will look at why you should highlight the transformation and results your clients can gain from working with you, rather than focusing on your methodology. We'll sail into the essentiality of understanding your ideal clients and designing your offers with their needs at the crux.