???After the World Cup: MLS Brand Can Expand!
Wakeman Consulting Group: Dave's Blog
DECEMBER 16, 2022
Strategy second: The first step you take is a step back: Brand tracking, segmentation, heritage, talking to fans, and figuring out what you’ve learned that you should apply next year. Second, build a strategy by understanding what you will and won’t do. Brand Strategy is three questions: a) Who are we targeting? They are losers!
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