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VOMP Your Way Out of a Conflict

Makarios Consulting

Let’s see how the VOMP model works in action through this hypothetical but very common scenario: Tensions escalated during a quarterly meeting between Mary Ann, VP of New Business Development, and Sam, VP of Business Operations, at ABC Website Design Company. For projects beyond this scope, a formal proposal process will still be required.

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Launching Your Online Business: Guide for First-Time Entrepreneurs

Business Consulting Agency

In today’s digital era, the prospect of establishing an online business offers unparalleled opportunities for budding entrepreneurs to bring their innovative products and services to a global market. A thorough exploration of niche markets using tools like Google Trends, Amazon Best Sellers, or Etsy Trends is imperative.

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Want To Be On The Leading Edge? Forget About It.

Markovitz Consulting

Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. In fact, the greatest long-term success belongs to companies that enter a market and become leaders about 13 years after these first movers. MITS introduced the first personal computer in 1975.

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Top Five Lessons Learned from My 16 Years as an “Interim VP Marketing”

Women in Consulting

:: Since founding my consulting company in 2001, I’ve been serving Silicon Valley CEOs as an interim VP marketing. Usually they are running smallish companies and either haven’t yet brought a full-time VP marketing on board or they just lost their VP marketing for some reason. If you have competitors, then you have a market.

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Navigating the Entrepreneurial Journey

Business Consulting Agency

Conduct Comprehensive Market Research Once you have identified your areas of interest and expertise, conduct comprehensive market research to assess the demand, competition, and market dynamics within the selected industry or niche. Navigating the entrepreneurial journey includes making such decisions.

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In the Best Sales Teams, About Half of the People Are in Support Roles

Harvard Business

Sales reps are most effective when they have the right amount of support staff, but exactly how much support staff does a company need, and how should it be structured? Call it a Goldilocks quandary: Too little support, and your sales people can’t do their jobs well; too much, and you’re wasting money.

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The Dos and Don’ts of Working with Emerging-Market Data

Harvard Business

Executives are usually taught that data is an objective and critical input for strategic planning and operations. Applying this, however, is much easier said than done — especially among companies operating in emerging markets. Of course, these issues can cause a headache for any company, in any market.

Data 33