article thumbnail

Consultant Marketing Trust Barometer

Jerry Fletcher

But is faulted on ethics. Research conducted in 2020 indicated that ethical attributes drive 76 percent of the trust capital of organizations, while competence drives 24 percent. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Trust in the light.

article thumbnail

Being an Ethical Business in a Corrupt Environment

Harvard Business

Our research in Egypt , Zimbabwe , and India shows that organizations should view the prospect of building a strong ethical reputation in such environments as an opportunity, and consider the costs of resisting corruption as an investment in building such a reputation. Ethics Can Be a Differentiator.

Ethics 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fight Ageism, Fuel Growth with Inclusive Hiring & Retention

Harmonious Workplaces

In 2022, at the age of 46, I interviewed for a marketing executive position with a tool manufacturer. I responded that I held a certification in digital marketing and had a history of early adoption of technology throughout my career. International Journal of Human Resource Management, 29(1), 6–33. Journal of Applied Psychology.

article thumbnail

Holiday Human-Capital Culling Could Cost

Harmonious Workplaces

Market Perceptions: Today, consumers, potential candidates, competitors, and other stakeholders can play into an organization’s brand perception. Enter the role of the ethical certified management consultant. International Journal of Human Resource Management, 29 (1), 6–33. link] Sverke, M., Hellgren, J.,

article thumbnail

CEOs Who Began Their Careers During Booms Tend to Be Less Ethical

Harvard Business

The stock market had more than doubled in the previous five years , and the unemployment rate was at a 30-year low. Based on these previous findings, we wondered: Would CEOs who began their careers during boom times be less ethical? Our question stemmed from the idea that prosperous times are often linked to ethical missteps.

Ethics 28
article thumbnail

Does Effective Leadership Really Matter?

Organizational Talent Consulting

A controlled study involving leaders across different markets found a positive correlation between the leader's effectiveness and employee retention, sales, margin, labor costs, and net profit. times greater financial returns than market averages. Journal of Management, 14(3), 453-464. Journal of Management Research, 1(4), 254.

article thumbnail

4 Emerging Leadership Styles and Why You Should Care

Organizational Talent Consulting

The purpose of business is "investing in employees, delivering value to customers, dealing ethically with suppliers and supporting outside communities." times greater returns than market averages. Journal of Leadership Studies , 7(3), 18-40. CNBC Markets. Administrative Science Quarterly, 4 (3), 259- 301. Fitzgerald, M.