Loss Aversion
Tom Spencer
OCTOBER 19, 2013
'Loss aversion is a widespread behavioural trait which causes people to experience the suffering from a loss much more deeply than the joy from a commensurate gain. Background. Everyone knows that people don’t like to lose things. People are reluctant to give their old clothes to Vinnies, to leave dysfunctional relationships, or to throw away an old pair of slippers.
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