Sat.Oct 19, 2013 - Fri.Oct 25, 2013

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Loss Aversion

Tom Spencer

'Loss aversion is a widespread behavioural trait which causes people to experience the suffering from a loss much more deeply than the joy from a commensurate gain. Background. Everyone knows that people don’t like to lose things. People are reluctant to give their old clothes to Vinnies, to leave dysfunctional relationships, or to throw away an old pair of slippers.

Study 92
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Crazy Airline Gobbledegook Nonsense

The Crazy Lives of Consultants

'The airline business is like nothing on earth, and airline people are some of the most common interactions we consultants have. I thought I would take a minute to note some of the crazy words that come out of their mouths. Note that I''m not talking about jargon - every field has special weird words for weird things. I''m talking about weird words for common things that didn''t need renaming.

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Security Founder John McAfee: "Obamacare is a Hacker’s Wet Dream"

MishTalk

'Security founder John McAfee of McAfee Associates, a computer anti-virus company, reflects on Obamacare: " This Is A Hacker''s Wet Dream ". NEIL CAVUTO: What do you make [of Obamacare]? Obviously, a lot of people have been focusing on the law but not really cognizant of the privacy part of the law, and how hackers could have a field day with it. Is it that bad?

System 78
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Our crystal palace

Seth Godin Blog

'Thanks to technology, (relative) peace and historic levels of prosperity, we''ve turned our culture into a crystal palace, a gleaming edifice that needs to be perfected and polished more than it is appreciated. We waste our days whining over slight imperfections (the nuts in first class aren''t warm, the subway isn''t cool enough, the vaccine leaves a bump on our arm for two hours) instead of seeing the modern miracles all around us.

Sales 55
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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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6 Ways to Overcome Loss Aversion

Tom Spencer

'Loss aversion can lead people to favour the status quo, and so clever marketing is sometimes needed to convince people to buy new products. LOSS AVERSION can lead people to favour the status quo. How so? Well, when a consumer considers replacing a good, the presence of loss aversion can lead her to experience more pain in giving up the existing good than she feels joy in acquiring a comparable new one.

More Trending

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Gold in India Sells for $100 or More Over Spot on Black Market (If You Can Find It)

MishTalk

'Capital controls limiting imports of gold into India led to four easily predictable results: Short supplies. Higher prices. Flourishing black market. Government decree did not reduce demand. For the story behind the story, please see Official Denials Run Rampant in India; "No Question" of Economic Crisis; Rupee Plunges to Record Low; Gold Coin Imports Banned.

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Does anger follow the laws of thermodynamics?

Seth Godin Blog

'I have no idea what caused the guy in front of me in traffic to be having a bad day. Maybe he has a stressful meeting coming up, or his butler burned his bacon at breakfast. Maybe he''s having trouble paying his rent, or his industry is under seige. All I know is that he''s weaving in and out, giving people the finger and yelling at other cars, all at the same time.

Course 54
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How Much Loss Aversion Will A Person Feel?

Tom Spencer

'“Everything is relative in this world, where change alone endures” (Leon Trotsky). IF you were offered the chance to win or lose $100 on the basis of a coin flip, would you take the bet? If you are like most people, you would probably decline the wager. Even though the gamble offers an even chance of winning, the stakes are unattractive since the suffering from a loss would be felt much more deeply than the joy from winning.

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The Value of (Others) Common Sense

Martinka Consulting

'I was reviewing some notes for a talk and the last comment I had written was, “Use common sense.” This applies to more than just the topic of my talk, it applies to business, and life, in general. It’s common for people to say society in general lacks common sense (pun intended). What it usually means, at least when applied to successful people (like those receiving this newsletter), is that we get too close to issues and lose perspective.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Tips on Navigating Obamacare Costs on HealthCare.Gov - My Personal Experience - Obamashock!

MishTalk

'You can now see cost options of various Obamacare plans whether or not you are registered. Once on the site (click on the above link), filter your state and county. Click on the lines as shown by the arrow, not the "i" symbol. Don''t bother with the instruction line at the top of the form that reads " For instructions on how to read and use this data, please view the documentation available under the ‘About’ tab on ".

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The selfish cynic

Seth Godin Blog

'Cynics are hard to disappoint. Because they imagine the worst in people and situations, reality rarely lets them down. Cynicism is a way to rehearse the let-downs the world has in store--before they arrive. And the cynic chooses this attitude at the expense of the group. Because he can''t bear to be disappointed, he shares his rehearsed disappointment with the rest of us, slowing down projects, betting on lousy outcomes and dampening enthusiasm.

Groups 53
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Are You Asking The Right Questions?

Chad Barr

This week’s reflection point: I am here at the Breakers, West Palm Beach, participating in Alan Weiss’s Thought Leadership Symposium, surrounded by 20 of some of the smartest and most successful minds in the world. Yesterday’s special guest was Randy Gage who successfully provoked us into thinking differently by his unique presentation style and today’s presenter is Daniel Pink, which should be just outstanding.

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The Value of the Owner to the Business’s Value

Martinka Consulting

'Every so often I hear the statement, “the business is so well run you can hire a manager for $50-60,000 a year to keep it running.” The implication is that the rest of any owner compensation is really profit and therefore the value (and price)* of the business should be higher. This may make sense for a micro-business (a lot of franchises are good examples of where a non-owner manager can run it just fine), but do you really think this applies to a sizable small business?

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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Workforce, Population, Jobs by Age-Group

MishTalk

'Here are a few demographic-related charts of the workforce, civilian non-institutional population, and jobs, by age-group, from reader Tim Wallace. Change in the Number of Jobs Since 1970. Civilian Non-Institution Population Since 1970. Workforce Since 1970. Percent of Population in Workforce Since 1970. Number in Age Group Employed. Percent of Age Group Employed Since 1970.

Groups 76
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The complaining customer doesn't want a refund

Seth Godin Blog

'He wants a connection, an apology and some understanding. He wants to know why you made him feel stupid or ripped off or disrespected, and why it''s not going to happen again. If you have a department that sends out form letters and refund coupons, what you''ve done is built the ability, at scale, to get rid of people who are giving you a second chance.

Course 52
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Exploring the Retail Contact Center: Past, Present, and Future

1 to 1

'For years, brands referred to the contact center as the "cost center" of their organization. With their focus geared toward short-term ROI, many were reluctant to spend money on improvements because they neglected to consider sales beyond the brick-and-mortar store or website. Such companies failed to take full advantage of their customer service agents, for they were not trained as sales agents, thus missing the opportunity to nurture relationships, encourage repeat purchases, and upsell durin

Retail 48
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Are Health Insurers Ready to Care for New Consumers?

Strategy+Business

'As the Affordable Care Act takes effect, health insurance companies will have to design and implement new healthcare models to keep up with the new consumer population.

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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NSA Monitored Calls of 35 World Leaders; Mistrust Mounts: Merkel and Hollande to Change Intelligence Ties With US; Edward Snowden - US, World Hero

MishTalk

'NSA contact lists show NSA monitored calls of 35 world leaders. The National Security Agency monitored the phone conversations of 35 world leaders after being given the numbers by an official in another US government department, according to a classified document provided by whistleblower Edward Snowden. The confidential memo reveals that the NSA encourages senior officials in its "customer" departments, such as the White House, State and the Pentagon, to share their "Rolodexes" so the agency c

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Two kinds of loyalty

Seth Godin Blog

'The first kind of loyalty is the loyalty of convenience. I''m going to look around, sure, but probably won''t switch. Switching is risky, it''s time consuming. Switching means a new account manager or moving my software or reprinting something. Switching means I might make a mistake or lose my miles or have to defend a new decision. Corporations are getting ever better at building this sort of loyalty.

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Do You Need to Rebuild Trust?

Gina Abudi

'Trust is difficult to gain but easy to lose. And once we lose the trust of our staff, we need to work extra hard to rebuild that trust. We lose the trust of our staff when we do any of the following: Are dishonest or withhold information or knowledge Don’t match what we say with [.].

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The Global Innovation 1000: Navigating the Digital Future

Strategy+Business

'As part of its Global Innovation 1000 study this year, Booz & Company took a closer look at the digital tools being used across the innovation life cycle. We found that companies have a real opportunity--perhaps even an imperative--to rethink their digital tool kit. Indeed, we are seeing the first signs of a digital revolution that will transform how innovation is done.

Tools 40
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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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Dysfunctional Global Economy; Can Things Get Worse? Rediscovering the Price of Money

MishTalk

'Steen Jakobsen, chief economist of Saxo Bank in Denmark, says things are so bad they cannot get worse. Please consider Rediscovering the Price of Money. I’ve been starting my speeches for some time now by saying: “I am the most optimistic I have been in almost thirty years in the market—if only because things can’t get any worse.”. Is that true, and more importantly, how do we get a fundamental change away from this extend-and-pretend which prevails not only in Europe but also the world?

Banking 74
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Ambassadors and treaties

Seth Godin Blog

'A great ambassador doesn''t show up in a foreign land and start complaining about how everything here is so different. She doesn''t insist that people start acting the way they act back home. And most of all, she welcomes the idea that people might have different goals and desires than the people she grew up with--in fact, different than she has. And every great treaty causes both signatories to change something substantial, something important, in exchange for accomplishing a bigger goal via c

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Changing Your Mindset Around Performance Reviews

Gina Abudi

'It’s that time of year for many organizations – performance reviews! Three of my clients are in the middle of performance reviews and for each of them it is a dreaded project! How you behave as a manager impacts your mindset around performance reviews. For example, if you see yourself as a partner with your [.].

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Forgive Them for They Are Young Employees

Strategy+Business

'Let''s not be so quick to damn an entire generation as narcissists. Maybe they''re just inexperienced.

53
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.