Sat.Jul 05, 2014 - Fri.Jul 11, 2014

article thumbnail

4 Steps to Getting Published in Magazines

David A Fields

'A question I was asked: How do I go about getting my articles published in high-circulation magazines? What would your suggestion be to this consultant? What has worked for you? Post your suggestions below. (I’ll post what I told him in a couple of days.). The post 4 Steps to Getting Published in Magazines appeared first on David A. Fields. Consultants Context Discussion Creating Value Fees Positioning Proposals Relationships writing adding value agreements Connections positioning.

article thumbnail

TCIP #005 – Teaching Crisis Communication in Higher Education with Karen Freberg

Melissa Agnes

'Welcome to episode #005 of The Crisis Intelligence Podcast, with Melissa Agnes and Karen Freberg. Dr. Karen Freberg is paving the way for professors and students alike. She’s an engaging professor at the University of Louisville, in Kentucky, who teaches and researches on subjects like social media for PR and crisis communication – and she’s about to take this semester’s crisis communications grad class to a whole new level.

Education 106
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Putting Your Inner Team to Work

Women in Consulting

'By: Anne Janzer. Consultants and solopreneurs are, by nature, pretty self-sufficient people. But we don’t always call on all of our resources when we need them. When faced with tough decisions, new opportunities or potential conflict, we often fall back on behavior patterns that can limit our success. This is the topic of Erica Ariel Fox’s Winning from Within: A Breakthrough Method for Leading, Living and Lasting Change.

Course 101
article thumbnail

Porter’s Generic Strategies

Tom Spencer

'Three strategies to achieve above-average performance: cost leadership, differentiation, and focus. (Source: Flickr ). In order to understand Porter’s Generic Strategies, it is helpful to take a step back and examine the two things which determine a firm’s profitability in the long run. The first is industry attractiveness, which is determined in any industry by the five competitive forces : the threat of entry by new competitors, the threat of substitutes, the bargaining power of buyers, the b

article thumbnail

PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

article thumbnail

Darwin the Evolved Consultant – The Consulting Masses

David A Fields

'All images and text are the copyright of David A. Fields. (c) 2014 David A. Fields. All rights reserved. The post Darwin the Evolved Consultant – The Consulting Masses appeared first on David A. Fields. Consultants Context Discussion Creating Value Darwins Fees Positioning Proposals Relationships adding value agreements Consultative selling fees positioning positioning.

More Trending

article thumbnail

$22 Billion in California Homes Sold to Chinese All-Cash Buyers; "Beginning of Tidal Wave" says NAR Chief Economist

MishTalk

'Real estate is well back in bubble territory in some places, notably California. It won''t end any differently this time for the buyers, but at least banks will not be on the hook for all of the loans. All cash buyers from China are bidding up the price of mansions, defined as anything with two stories. Bloomberg reports Chinese Cash-Bearing Buyers Drive U.S.

article thumbnail

Navigating Innovation's Perilous First Mile

Strategy+Business

'Innovation expert Scott D. Anthony has a toolkit for surviving the wreck-strewn entrepreneurial journey, from initial concept to reality.

77
article thumbnail

How to Win Follow-On Business

David A Fields

'A question I was asked: I have a project with a client right now, and I see opportunities for more business with them. How do I land this follow-on business? What would your suggestion be to this consultant? What has worked for you? Post your suggestion by using the ‘Leave a Comment’ box below. (I’ll post what I told him in a couple of days.).

How To 170
article thumbnail

One Very Important Element that Most Customer Service Programs Lack Today

Melissa Agnes

'Customer service programs and trainings are important. It’s important to educate and train your frontline to be able to engage and empower your clients, to build relationships and to humanize your brand. These programs and trainings should be strategic and focus on things like real-time communications, social media and using the right tone. However, one area of the customer service training that often gets overlooked is issues management.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Spain Issues Retroactive 0.03% Tax on Bank Deposits to "Boost Economic Growth and Job Creation"

MishTalk

'Via translation from Libre Mercado , Spain will retroactively tax bank deposits to January 1, 2014 stating the move will boost growth and job creation. Guru Huky correctly labeled the tax for what it is "More than a tax, this looks like a mini seizure of deposits. Someone likely needs a few million and to balance the books." The notion that a tax increase will boost the economy is of course absurd.

Banking 78
article thumbnail

Free or Fee?

Chad Barr

This week’s reflection point: So you’ve just created a valuable eBook that you are about to offer to your clients. Should you charge for it or provide it for free? The answer is quite simple. If the key objective is to leverage the eBook for marketing purpose, then I recommend you offer it for free. On the other hand, if the objective is to leverage the eBook to increase your sales, then you should charge for it.

eBook 52
article thumbnail

Darwin the Evolved Consultant – The Consulting Masses

David A Fields

'All images and text are the copyright of David A. Fields. (c) 2014 David A. Fields. All rights reserved. Consultants Context Discussion Creating Value Darwins Fees Positioning Proposals Relationships adding value agreements Consultative selling fees positioning positioning.

article thumbnail

Three Secrets of Organizational Effectiveness

Strategy+Business

'Neuroscience shows why the practice of pride builders can help you build a high-performance culture. These practices are: (1) giving more autonomy to frontline workers; (2) clearly explaining to staff members the significance and value (the "why") of everyday work; and (3) providing better recognition and rewards for employee contributions.

Culture 53
article thumbnail

Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

article thumbnail

Paris to Tax Empty Offices at 20-40% of Rental Value; Price Crash On the Way

MishTalk

'The ideas from France get nuttier and nuttier as time goes by. Via translation from Les Echos, please consider Paris Will Tax Empty Offices. The Paris City Council approved Tuesday a tax on commercial vacant properties. The main objective according to city planners is to encourage the conversion of empty offices into housing, not to "create a new tax".

article thumbnail

Managing Change is ALL about Communication!

Gina Abudi

'Communicate Often to Engage Others in Change A quick story for you – I am working with a client who has “difficulty” (her words, not mine) launching and sustaining change within the organization. She is one of the senior leaders within the organization. She tells me that over the last few years, a number of [.]. The post Managing Change is ALL about Communication!

article thumbnail

How to Win Follow-On Business

David A Fields

'A question I was asked: I have a project with a client right now, and I see opportunities for more business with them. How do I land this follow-on business? What would your suggestion be to this consultant? What has worked for you? Post your suggestion by using the ‘Leave a Comment’ box below. Here is the answer I gave: There are a few, very effective techniques for winning follow-on projects.

How To 150
article thumbnail

Burning bridges

Seth Godin Blog

'In action movies, the hero doesn't mind destroying the aircraft, road or bridge he just crossed, because it's always a one-way journey. Retreating armies used to burn bridges as they crossed them so those in pursuit couldn't follow. And that very mindset, the mindset of, "I am so intent on my goal that I am willing to push through this person, push through this relationship, push through this interaction, whatever it takes," is precisely how we burn our bridges.

Course 51
article thumbnail

TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

article thumbnail

Amazon Charges Penny for Shipping Following France Ruling Shipping Cannot Be Free; "No Competition" Laws

MishTalk

'Under "unfair competition" laws France has decided it is far better for consumers to pay full price for goods than to receive a discount. Striking out at Amazon, France passed a law dubbed the "Anti-Amazon Law", that banned free shipping. Amazon''s response was to charge a penny, but sadly it can no longer offer discounts on books. The Wall Street Journal reports Amazon Shelves French Book Discounts.

article thumbnail

How Robots Will Change the Future of Marketing

Henry DeVries

According to my buddy and fellow author, the marketing cyborgs are coming. Some are already here. But forget those sci-fi images of your marketing robots running amuck, like HAL in Arthur Clarke’s “2001: A Space Odyssey” (“I am afraid I can’t do that direct marketing project, Dave.”). Don’t fear the robots. “Typically, [.

article thumbnail

4 Steps to Getting Published in Magazines

David A Fields

'A question I was asked: How do I go about getting my articles published in high-circulation magazines? What would your suggestion be to this consultant? What has worked for you? Post your suggestions below by using the ‘Leave a Comment’ box below. Here is the answer I gave: First, reconsider your goal. Instead of aiming for HIGH circulation, aim for the RIGHT readership.

Journal 150
article thumbnail

The artist who dances on the edge

Seth Godin Blog

'You are brave. Such a generous soul, someone who doesn''t hesitate to leap when others shrink in fear. Your work means so much to you and to the people you share it with, we can''t help but be inspired at the way you make your magic. You''re a warrior in the service of joy and you never seem to stop standing up and speaking up and doing your very best work.

51
article thumbnail

Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

article thumbnail

BIS Slams the Fed; Ridiculous Question of the Day: "Is The Fed Going To Attempt A Controlled Collapse?"

MishTalk

'Earlier today, reader Charles asked me what I thought about an article on ZeroHedge entitled " Is The Fed Going To Attempt A Controlled Collapse? " The question stems from lengthy (256 page PDF) from the BIS Annual Report (Bank for International Settlements) that stated among other things " The only source of lasting prosperity is a stronger supply side.

article thumbnail

Not-So-Mad Men

Strategy+Business

'How advertising execs'' relationships with clients can shape their firms'' fortunes.

article thumbnail

New Web Presence Launch – Weinstock Immigration Lawyers

Chad Barr

I am pleased to announce the launch of the new web presence we have developed and implemented for Weinstock Immigration Lawyers. © Chad Barr 2014. All Rights Reserved. The post New Web Presence Launch – Weinstock Immigration Lawyers appeared first on The Chad Barr Group.

Groups 40
article thumbnail

Thirty years of projects

Seth Godin Blog

'I realized the other day that most people grow up thinking in terms of professional affiliations. "I''m going to be an accountant." "I''m going to work for General Dynamics.". Somehow, I always thought of my career as a series of projects, not jobs. Projects. things to be invented, funded and shipped. Sometimes they take on a life of their own and last, other times, they flare and fade.

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.