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Understanding Your Target Market: Discovery Calls

Tom Spencer

In this article, we will look at how to conduct what is called ‘ customer development ’ – the process through which a business comes to understand the needs, pain points, and behavior of potential customers through direct conversation and feedback. Instead of asking “do you like this logo?”

Marketing 166
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How to Build a Networking Strategy, On-Air Coaching with Vern Schellenger

Consulting Matters

I asked Contacts Count President and Networking Guru Vern Schellenger to do an on-air coaching session with me to help me craft my own personal and business networking strategy. The 8 competencies developed by Contacts Count contain skills, behaviors, tools, and strategies you can learn to make networking an Art not an Accident.

Strategy 156
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Marketing Tips and Tools for your Internship

Tom Spencer

Marketing is an incredibly important function of any growing business. Marketing is generally the initial point of contact in a customer’s purchasing journey. In this article, I would like to share a few tangible pieces of advice that may benefit you if you are planning to jump into a marketing related venture.

Tools 88
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The Hidden Costs of Under-Investing in your Business Development

Consulting Matters

Clear strategy - with identified ideal client, marketable and differentiated expertise, compelling products/services that are profitable and scalable and so on. A smart marketing system that consistently fills your pipeline with clients. So here's the real hidden cost of under-investing in your business development.

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The Little Known Strategy for Becoming an Executive Advisor

Consulting Matters

The second thing you need is to cultivate your own personal power and this begins with your approach to your business development. This is why settling for a website that is little more than an online brochure is not a winning strategy. ” Get my Free Value Proposition Creation Video Training! Start now to change this.

Strategy 207
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Easier Product Development Decisions and Why Backlogs Might Slow You Down (Day 3)

Johanna Rothman

I finished all the video editing for the writing workshop. At some point today, I plan to upload the videos to teachable. I decided I was close to done on the videos that I could spare the time to spend on getting my information into this new app. I might or might not have finished the videos anyway. ” That's it.

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Mastering Business Marketing and Advertising: A Comprehensive Guide

Business Consulting Agency

Marketing and advertising are the lifeblood of any business, irrespective of its size or industry. In this article, we’ll outline the essential steps to market and advertise a business and highlight the invaluable role of business consulting agencies and marketing consulting services in optimizing these efforts.