Jerry Fletcher

OCTOBER 9, 2021

If you are a consultant it is a pretty good bet that you have a profile on Linked In. Your title Since most consultants are independent professionals operating as solos (nearly 70% in our last survey) you can call yourself anything you like. So why do so many consultants make it so hard to contact them? What to consider.

Marketing 52

Marketing Consulting Research Industry 52

Jerry Fletcher

FEBRUARY 13, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

Marketing 69

Marketing Consulting Ethics Survey 69

Jerry Fletcher

DECEMBER 11, 2021

We talked briefly about what I was doing in my Consulting practice working with elite consultants from Singapore to Madrid to make them more memorable and more profitable. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s speaker demo reel.

Marketing 52

Marketing Consulting Hotels Insurance 52

Jerry Fletcher

SEPTEMBER 25, 2021

That is what 30-Second Marketing is all about. I’m a Master of Consultant Marketing. I’ve been doing it since1990 and stopped counting successful new product introductions at 207 and individual branding for consultants at 147 at last count. See Jerry’s speaker demo reel. Consulting: [link] Speaking: [link].

Marketing 52

Marketing Consulting Efficiency Video 52

Jerry Fletcher

MAY 8, 2021

We acquire additional expertise in the industry and markets in which the client participates. That, unless deeper problems or concerns surface, is the essence of the third tier proposal which makes the consultant a member of the team on an ongoing basis. See Jerry’s new speaker demo reel. Consulting: [link] Speaking: [link].

Meeting 52

Meeting Marketing Consulting Case Interview 52

Jerry Fletcher

SEPTEMBER 11, 2021

I sent a one sheet on my Trust speech and a link to my speaking demo not expecting a response since I was mor interested in their events in major cities across the USA. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s speaker demo reel.

Marketing 52

Marketing Consulting Software ROI 52

Jerry Fletcher

MAY 1, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

Marketing 52

Marketing Consulting Insurance Insurance 52

Jerry Fletcher

APRIL 17, 2021

If you figure out that your brand is packaged for the wrong market, fix that and get market buy in then you have yourself a winner. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel. That is a winner.

Marketing 52

Marketing Consulting Automotive Ethics 52

Jerry Fletcher

JANUARY 8, 2022

Consultants take heed. Some consultants say that you’re only as good as your last success. Others hire branding consultants to find a way to tell their story. Within the curve of your growth as a consultant you will need to establish what makes you and your organization unique. See Jerry’s speaker demo reel.

Marketing 40

Marketing Consulting Sales Resources 40

Jerry Fletcher

APRIL 10, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

Marketing 52

Marketing Consulting Report Groups 52

Jerry Fletcher

FEBRUARY 20, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

Marketing 64

Marketing Consulting System Software 64

Johanna Rothman

MARCH 22, 2023

Her ideal readers are the teams doing the work, so they can change their demos and reporting frequency. Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. As a company, we need more demos and more data. Was Polly a little snarky?

Report 88

Report Culture Sales Training 88

Alan Weiss

AUGUST 22, 2020

The speaking profession took a hit because most “professional speakers” are also lousy marketers (they give advice that they can’t follow themselves.). Have a demo remote available for people to view. Stop viewing remote speaking as a disadvantage and of less value. Make a case that it’s more valuable.

Marketing 79

Marketing Consulting 79

The Fearless Marketer

JANUARY 13, 2020

What is the purpose of marketing? The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? Well, the business manager, asks others in their company, “Hey, do you know somebody good who does productivity and creativity consulting for teams?”.

Meeting 62

Meeting B2B Productivity Marketing 62

Tsavo Neal

JULY 3, 2020

Every week, I write about web design, copywriting, and digital marketing for independent consultants and small firms. Friday Fusion is a collection of said writing from Quora, LinkedIn, and email conversations with consultants. What is the role of SEO in B2B marketing? Then funnel your traffic towards a free consultation.

B2B 78

B2B Engineering Advertising Sales 78

Steve Shu Consulting

APRIL 2, 2010

See a popular post of mine, “ In Consulting The Process Is An Essential Part Of The Deliverable “ Business plan as a sales document - This situation is particularly appropriate for fund raising (e.g., angels, VCs). technology feasibility, commercial feasibility, ramp-up). How do you view you business planning efforts?

Case Interview 150

Case Interview Sales Tools Development 150

Jerry Fletcher

FEBRUARY 5, 2022

Consultants need to know how to analyze problems in ways that point toward solutions. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, a BeeKonnected ambasador,founder as well as founder and CEO of Z-axis Marketing, Inc. See Jerry’s speaker demo reel. Consulting: [link] Speaking: [link].

Operations 40

Operations Consulting Video Productivity 40

Johanna Rothman

MARCH 28, 2019

You can see demos. You need enough insight or prediction to start the marketing campaign or to create training videos or product documentation. You might not have a product without documentation tutorials or marketing. Let's take the case of a marketing campaign. That's not the problem. It needs milestone criteria.

Agile 63

Agile Productivity Software Marketing 63

Management Consulted

SEPTEMBER 24, 2014

Beau approached us a few months ago to ask about breaking into consulting. He had the epiphany that consulting was his calling in life, and went searching for details – finding MC in the process. We’ve got your resume to go through, and as I gather you have a whole bunch of questions about consulting. Is that right?

Consulting 125

Consulting Resumes Bain Recruiting 125

Progressus

OCTOBER 27, 2023

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities.

Industry 52

Industry SMB Software Talent 52

Jerry Fletcher

AUGUST 21, 2021

Are you thinking of bailing out of a full-time job to start a consulting business? People hire consultants, not companies. The new consultant is so intent on becoming a branded entity that they overlook this simple fact. See Jerry’s speaker demo reel. Consulting: [link] Speaking: [link].

Marketing 96

Marketing Consulting Cash Flow Company 96

Jerry Fletcher

DECEMBER 19, 2020

There are three levels of expertise in my view: Your niche in the local market Well known in our industry A “leading light” in your industry. For me, it is marketing for consultants. See Jerry’s new speaker demo reel. See Jerry’s new speaker demo reel. Consulting: [link] Speaking: [link]. Stubborn counts.

Marketing 94

Marketing Consulting Media Industry 94

Johanna Rothman

JUNE 18, 2021

Years ago, I consulted with a software company that purposefully hired from the “bottom of the barrel.” They changed their strategy and offered slightly above-market salaries and now they have a sustainable business. The employees no longer fret about whether they can piece together enough hours to make a real living.

Software 95

Software Talent Meeting Tools 95

Jerry Fletcher

FEBRUARY 27, 2021

Somehow we got on the subject of getting through to officials in companies in order to sell our products in the corporate market. This video describes how 30-Second Marketing works for branding. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. Getting Through.

Marketing 94

Marketing Consulting Conference Software 94

Johanna Rothman

SEPTEMBER 28, 2018

Note that Marketing, Finance, HR, are all part of this product line. Instead, the projects used a staged-delivery life cycle , an incremental approach with cross-functional teams and monthly demos. And, we had Marketing and Customer Support people close to us. That includes product ownership. We had all the people we needed.

Productivity 65

Productivity Agile Efficiency Management 65

Progressus

NOVEMBER 9, 2023

Companies which are not externally project driven may use project accounting to track internal projects such as a marketing campaign, or some type of capital improvement. For project-centric companies such as consulting firms, architect and engineering firms or software publishers, the term project accounting takes on a whole new meaning.

Resources 52

Resources Report ROI Data 52

Jerry Fletcher

MARCH 13, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

Marketing 59

Marketing Consulting Hotels Productivity 59

Jerry Fletcher

OCTOBER 16, 2021

You figure that a consultant would know about and use a Value-Based Presentation. Most consultants aren’t trained in sales. Some of the most successful consultants use this approach to begin ongoing relationships with clients. See Jerry’s speaker demo reel. Consulting: [link] Speaking: [link]. Engage them.

Marketing 52

Marketing Consulting Meeting Training 52

Jerry Fletcher

APRIL 24, 2021

I admit, I’ve been doing some outbound marketing to get some dates but the remarkable thing is that so many of these events have been booked because of the snowball effect. Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel.

Marketing 52

Marketing Consulting Chemicals Ethics 52

Tsavo Neal

APRIL 27, 2017

You may be the most capable consultant to solve help her business. But, how you present yourself is critical for marketing and selling your services. This is more than how you dress — it’s your office, your marketing material, your brand — and yes, your website. Design isn’t magic.

B2B 60

B2B Marketing Consulting Advertising 60

Johanna Rothman

OCTOBER 7, 2019

The business people (I'll use the PO as the representative) want to take advantage of some change in the market. I like a cadence of planning, demos, and retrospectives. The post Three Ways to Manage “Extra” Work in an Iteration appeared first on Johanna Rothman, Management Consultant.

Management 58

Management Agile Productivity Analysis 58

Jerry Fletcher

FEBRUARY 6, 2021

Jerry Fletcher is a sought-after International Speaker, a beBee ambassador, founder and CEO of Z-axis Marketing, Inc. See Jerry’s new speaker demo reel. His consulting practice, founded in 1990, is known for on and off-line Trust-based Consultant Marketing advice that builds businesses, brands and lives of joy.

Marketing 98

Marketing Consulting Video Course 98

Johanna Rothman

AUGUST 21, 2019

You can show demos—yes, even if you don't use an agile approach. There's plenty of “Agile Can Do This Amazing Thing” marketing nonsense in our industry. The managers have seen that marketing. Because the problems pressure the managers, the managers desperately want to believe the marketing.

Agile 65

Agile Culture Efficiency Guidelines 65

Jerry Fletcher

DECEMBER 11, 2021

Change is the heart of consulting. Example: Consultant Brandr for Linked In which allows you to inject your brand into your Linked In Profile in just one evening. That means I will continue publishing information on what works and what doesn’t in Marketing in general and consulting in particular. For the future.

Marketing 40

Marketing Consulting Video Sales 40

Johanna Rothman

JUNE 24, 2021

The company had deadlines because it wanted to meet market demands. Because the “teams” couldn't deliver something small, they didn't demo very often. Over months, they stopped demoing anything. Because no one saw any demos, management couldn't trust the teams to deliver. Why do you have deadlines?

Agile 85

Agile Meeting Software Government 85

Johanna Rothman

AUGUST 25, 2023

” That's a backlog/marketing/sales problem. I needed to demo more often. The demos build trust—and might offer the team feedback on the product and the product leader feedback on the backlog. Here are the kinds of answers I've seen: “We have to fund the project up until we get that functionality.”

How To 77

How To Productivity Agile Management 77

Jerry Fletcher

SEPTEMBER 4, 2021

It is the lament of every consultant and entrepreneur that provides a service at the point when they have decided to generate all their business on-line. My clients are elite consultants, primarily in North America. Each year I survey the market to determine what marketing strategies and tactics are working. Human nature.

Media 92

Media Survey Consulting Marketing 92