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Consultant Marketing Elite Rage

Jerry Fletcher

I work with elite consultants who, if they don’t have a strong sense of humility, can find themselves angry at potential clients who don’t display sufficient acceptance of the thought leader’s elevated position as he or she observes it in the actions of satisfied clients. See Jerry’s speaker demo reel. It is all about them I say.

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Consultant marketing : The Brutal Truth About Trust

Jerry Fletcher

He asked a favor that involved me contacting a person who had spoken for an organization I handle marketing for the slides from the presentation. The subject was 30-Second Marketing (6 minute video) I presented at meeting of the local chapter of the Institute of Management Consultants. See Jerry’s speaker demo reel.

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Consultant Marketing Trust Barometer

Jerry Fletcher

“A stunning 92 percent of employees surveyed in the 2020 Edelman Trust Barometer say that they expect their employer’s CEO to speak up on one or more issues ranging from income inequality to diversity and training for jobs of the future. See Jerry’s new speaker demo reel. Consulting: [link] Speaking: [link]. Richard Edelman.

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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Her ideal readers are the teams doing the work, so they can change their demos and reporting frequency. Now that we are close, Sales, Training, Marketing all need much more detail and information about how to use Nova and when they can expect it. As a company, we need more demos and more data. Was Polly a little snarky?

Report 87
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What is the Professional Services Industry All About?

Progressus

Professional services is an expansive space spanning several industries – consulting firms, software publishers, IT service providers, even manufacturers and distributors that offer post-sale services — each with its own set of challenges, regulations, and opportunities.

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Agile Milestone Criteria for Projects and Programs

Johanna Rothman

You can see demos. You need enough insight or prediction to start the marketing campaign or to create training videos or product documentation. You might not have a product without documentation tutorials or marketing. Let's take the case of a marketing campaign. That's not the problem. It needs milestone criteria.

Agile 63
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A Commercial Pilot’s 2-Year Plan to Break into Consulting

Management Consulted

Beau approached us a few months ago to ask about breaking into consulting. He had the epiphany that consulting was his calling in life, and went searching for details – finding MC in the process. We’ve got your resume to go through, and as I gather you have a whole bunch of questions about consulting. Is that right?