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The consulting case study: What you need to know

freshminds

Why are Case Studies used? Note that they are not looking for a “right answer”; they are looking for a “right method” Types of case studies. Strategy Consulting : tend to use “strategic” type case studies (more details below). How to answer the case study.

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Breaking down the M&A Case Study

Tom Spencer

Can the buyer easily finance the acquisition? Rationale: The main reason IBM decided to buy these 40+ companies is that they could all benefit from the firm’s global sales force. What’s the acquisition rationale? Undervaluation, control, synergies or a combination? Or will it need to borrow money?

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How to Write a Great Sales Letter

The Fearless Marketer

Directing your prospect to online information about your services (what I call a Sales Letter). But the most neglected part of this process is that durn* sales letter. Why a sales letter is absolutely essential. Why a sales letter is absolutely essential. However… What should go into your sales letter?

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Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business

But one person had given him the lowest ratings possible, and from the written remarks, Lance could tell that it was Ahmed Lund, Barker’s head of sales. His CFO and his sales chief had been at loggerheads for a while. Ahmed accused Damon of throwing up roadblocks and using his power to undermine the sales department.

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The Importance of Sales Training Reinforcement

LSA Global

Sales Training without Reinforcement Should Be Unacceptable. Based upon over 800 sales training measurement projects, we know that sales training by itself – even if it is highly customized – only changes the on-the-job behavior and performance of 1-in-5 sales reps. Sales training reinforcement.

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Why CEOs Can’t Dance Redux

Rick Conlow

Among CEO top priorities are sales growth and profit. Customer loyalty generates sales growth and profit. Consider GM as a case study. A finance executive said this of the decades-old corporate attitude, “We are GM. Here are three reasons why CEOs let this happen: CEO priorities upside down.

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Case Study: An Office Romance Gone Wrong

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. He led the finance team. He led the finance team. She reported to the head of sales, who reported to the COO, and she and Brad rarely interacted at work.