Business Consulting Agency

JANUARY 21, 2024

However, many entrepreneurs and companies find themselves grappling with poor marketing results and a lack of return on investment (ROI). A study by Nielsen Norman Group found that users leave a webpage within 10-20 seconds if they don’t find relevant content, emphasizing the importance of effective marketing communication.

ROI 52

ROI Marketing Consulting B2B 52

Harvard Business

APRIL 25, 2018

The largest producer of rice crackers in Japan, the company had $1 billion in domestic sales and hoped to kickstart growth and globalization plans. It wanted to become the next Kikkoman, which had so quickly turned Americans on to its soy sauce and stir fry products. Riku and Aoi had both been excited about the opportunity.

Case Study 28

Case Study Case Studies Study Company 28

LSA Global

MARCH 15, 2020

Every Sales Team Would Like to Convert Sales Leads Faster. Your sales conversion rate measures the effectiveness of your sales team at turning sales leads into new customers. It measures how often your sales reps are turning prospects into real business. New sales leads grow cold surprisingly fast.

Sales 36

Sales Case Study Case Studies Metrics 36

Consulting Success

FEBRUARY 22, 2018

You can’t create a streamlined and consistent process if you’re working with many different kinds of companies that don’t have similar criteria. 3 common reasons for taking on less than ideal clients are: Revenue – you increase your sales and revenue. Better case studies.

Consulting 163

Consulting Case Study Case Studies Study 163

Harvard Business

OCTOBER 18, 2018

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. It had been a long day at the company’s Birmingham, England, headquarters, and in the early evening the two were going over the evaluations of each of Lance’s direct reports.

Case Study 37

Case Study Case Studies Study Sales 37

Consulting Success

JULY 24, 2017

Gordon is a white paper writer and consultant who has has worked with Google, Oracle, Intuit, and many other Fortune 500 companies. In this episode, Gordon and I discuss the value of white papers as content-filled marketing tools that you can use to set yourself apart as the expert consultant companies want to hire.

How To 224

How To Consulting Case Study Case Studies 224

Tom Spencer

AUGUST 22, 2020

The data must be specific to individual brands and product lines, not the company as a whole. Attempting to model at the corporate (or aggregate) level rarely works because what’s going on in one part of the company is canceling out or confounding what is going on elsewhere in the company. Types of Data. At what rate?

Marketing 88

Marketing Advertising Retail Sales 88

LSA Global

APRIL 10, 2020

High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships. LinkedIn’s recent State of Sales report found that 62% of B2B decision makers look for an informative LinkedIn profile when considering talking with a sales rep.

Sales 36

Sales B2B Metrics Case Study 36

Tsavo Neal

OCTOBER 2, 2020

Case studies and thought-leadership are the perfect way to show them that you’re the one who can help them achieved that desired future. Case studies tell stories of how you’ve helped businesses like theirs. Whether the project was 1 week or 1 year , you can follow that simple formula to write an effective case study.

Case Study 60

Case Study Case Studies Resumes Study 60

Tom Spencer

JUNE 6, 2020

Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features. This form of segmentation is widely used since specific products often cater to individual needs relating to at least one demographic element. brick-and-mortar vs online).

Apparel 103

Apparel Retail Examples Productivity 103

Harvard Business

FEBRUARY 28, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. Aliyah liked Molly and respected her work. Sharp, clear answer , Aliyah thought.

Case Study 31

Case Study Case Studies Study Case Interview 31

Rick Conlow

JANUARY 2, 2023

By not dancing, CEOs cost their companies billions of dollars of lost employee innovation, productivity, and customer service. Among CEO top priorities are sales growth and profit. While companies must grow and make money, executives often forget how it happens. Customer loyalty generates sales growth and profit.

Emotional Intelligence 88

Emotional Intelligence Study Leadership Finance 88

Tom Spencer

NOVEMBER 19, 2021

Business development consulting is about helping businesses grow sales and profits in order to achieve their strategic objectives. Business development consultants enable companies to reach their full potential and rescue companies that are struggling to survive. We heard bad things about your company. Who are you?

Development 88

Development Consulting B2C B2B 88

LSA Global

MAY 3, 2018

Pre-Call Sales Planning Meeting Questions Matter. The varied amount and inconsistent quality of pre-call sales planning creates a wonderful opportunity for hungry sales teams to outperform their peers. Buyers Expect More from Sales People. Much of the poor track record comes down to a lack of sales preparation.

Sales 34

Sales Meeting Case Study Case Studies 34

Harvard Business

MAY 22, 2017

So how can you improve your sales skills, especially if you don’t pitch people often? And what should you do if you lose a sale? “Many of them tell me that sales is something they never want to do in their careers.” ” And yet, he says, “Sales is the most fundamental skill.”

Sales 73

Sales How To Case Study Case Studies 73

LSA Global

AUGUST 28, 2019

Sales Training without Reinforcement Should Be Unacceptable. Based upon over 800 sales training measurement projects, we know that sales training by itself – even if it is highly customized – only changes the on-the-job behavior and performance of 1-in-5 sales reps. Sales training reinforcement.

Sales 28

Sales Training Training Methodologies 28

Harvard Business

MAY 5, 2016

His company, Lumiscape, produced smart, connected streetlights that had been installed in cities throughout the United States, including Cleveland, where they were now, visiting his parents. Even my hometown can’t get our products right , Cameron thought as he chased Graham over to the playground. “But it’s out too!”

Case Study 28

Case Study Case Studies Study Sales 28

Harvard Business

JUNE 26, 2018

She’d hoped to escape from work for the morning, but as the founder and CEO of 2 Proud Pups, a maker of all-natural dog care products, she didn’t have much free time. Existing products had touted their cleaning power, but their ingredient lists were long and full of nasty-sounding chemicals that irritated the dogs’ skin.

Case Study 28

Case Study Case Studies Study Productivity 28

Harvard Business

APRIL 20, 2017

Susan was just starting her summer internship with the company, and she was supposed to be in Seoul working with Mr. Moon’s team, but there had been complications with her visa. Emma Visser, the head of the company’s intern program, suggested she get started from afar. How big is this company?”

Case Study 29

Case Study Case Studies Study Ethics 29

Tom Spencer

SEPTEMBER 7, 2014

Growth strategy begins with identifying the source of the problem – you will want to look at customers, products, the company and its competitors. How can we more closely define the objectives a company desires when it speaks of growth? Product: Does our revenue come primarily from ticket sales or other sources?

Strategy 98

Strategy Strategy Strategy& Case Interview 98

Tsavo Neal

JANUARY 20, 2022

For me, I can pick up the phone and my sales process from that point onwards is about qualification and some negotiation, but you’ve got to start with lead generation. In fact, my website is my secret 24/7 sales agent. My clients include small companies to some of the biggest, most established and well-known brands in the world.

Consulting 167

Consulting Case Study Case Studies Media 167

Harvard Business

JULY 7, 2016

“It feels weird eavesdropping like this,” Alejandra Chirinos told Ricardo Rodriguez, her marketing VP, and Miguel Martinez, her head of sales. ” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers.

Case Study 29

Case Study Case Studies Study Fashion 29

LSA Global

APRIL 25, 2022

The Sellers’ Trap For a seller, it’s typically exciting when the company develops something new because, with new products and solutions, come new opportunities and good reasons to re-engage with target customers. Top sales teams create sales battlecards for each key buyer persona. But beware. This is a mistake.

How To 36

How To Sales Training Training 36

Johanna Rothman

AUGUST 12, 2020

The idea is that every quarter you use the company purpose to create audacious Objectives. Here's how it might help: Set one bold, inspirational objective for the company. Let's set the objective: “Establish New Product X as the premier product in its category.” . Show Product X at a tradeshow in the next quarter.

Benchmarking 94

Benchmarking Productivity Case Study Case Studies 94

LSA Global

JUNE 18, 2020

Does Selling as a Competitive Advantage Make Sense for Your Company? Perhaps the most powerful attribute of a good strategic plan is how the company plans to distinguish itself from the competition in a way that is not easily replaced or replicated. The Sales Challenge. Let’s start with the current state of sales.

Sales 36

Sales Training Training Culture 36

BCG

AUGUST 23, 2016

To capture the immense opportunities in emerging markets, pharmaceutical companies require highly targeted strategies. By 2020, emerging markets will account for more than 30% of pharmaceutical sales growth worldwide. It is crucial for pharma companies to tap into this wellspring of growth as health systems mature.

Pharmaceuticals 40

Pharmaceuticals Case Study Case Studies Sales 40

Comatch

APRIL 3, 2023

In the past, sales representatives played a central role in providing information and building relationships with buyers. According to research from Gartner , B2B buyers only spend 17% of their time meeting with sales representatives when considering a purchase. Routine is crucial on social media.

Media 52

Media B2B Development Sales 52

Tom Spencer

AUGUST 1, 2021

If you are running a tech startup, you probably spend most of your time focusing on your product to make it lean, easy to use, and able to solve people’s problems. The same idea works for your products. Social proof gives people comfort when they are making a decision to purchase a product they haven’t tried before. Crowds (e.g.

Productivity 88

Productivity Survey Tools Marketing 88

Management Consulted

NOVEMBER 20, 2013

You are measuring the existing market of an item in total units or totals sales ($) – it’s important to clarify up front which one it is. Profitability is the ultimate business metric , and profitability cases can address a business in any industry. What should Company X do about revenues (prices x volumes)?

Case Interview 236

Case Interview Interviews Study Cover Letters 236

Management Consulted

APRIL 27, 2014

Although there are several things, here are 2 key ones: First, you will learn different aspects of the business — everything from product development to sales to customer relations — and have some experience in each area. The 2 Smartest Case Study Techniques. Complete our Consultant For a Day exercise. Other MC Posts.

Development 205

Development Consulting Boston Consulting Group McKinsey 205

Steve Shu Consulting

JUNE 30, 2010

Adrian Ott cites the example of P&G’s Febreeze, which was a great product that initially failed in the market because people forgot to use it. To bring Adrian Ott’s framework back full circle, she addresses the challenges of products in each Time-ographics quadrant and key tools that can be used for each.

Marketing 256

Marketing Strategy Strategy Strategy& 256

Harvard Business

JUNE 20, 2017

Dr. Reddy’s: A Movement-Minded Case Study. Prasad, CEO of Dr. Reddy’s, a 33-year-old global pharmaceutical company headquartered in India that produces affordable generic medication. But those procedures had also slowed the company down. One leader who understands this well is G.V. He was proudly stating that!

Culture 53

Culture Company Enterprise Leadership 53

Management Consulted

OCTOBER 18, 2013

The history of IBM GBS is one of our very favorite business stories of all time, and one that reminds us that even the most enormous, boring and troubled companies can re-invent themselves. IBM touts its sustainability and relevance as a global services leader by pointing to historical times the firm re-invented itself as a company.

IBM GBS 203

IBM GBS Interviews Consulting Case Interview 203

1 to 1

SEPTEMBER 7, 2021

Outsourcing and managed services are appealing options for many companies at a time when workforces are stretched thin. Both involve receiving business services from a third party but determining which of the two options is the better fit could make the difference between a thriving company versus just staying afloat.

Management 26

Management Operations Comparison Case Study 26

Management Consulted

MAY 17, 2015

Recapped here, a consultant will conduct research and give business advice so that one of the 3 following outcomes will be achieved, depending on the work you have been commissioned for: 1) Increased sales. To glean a common thread from these three objectives, consultants get paid to increase productivity. 2) Decreased costs.

Consulting 100

Consulting Case Study Case Studies Engineering 100

Tsavo Neal

NOVEMBER 16, 2017

Social proof is one of the most critical elements of marketing and sales. Inspiration is the primary role of our website, our brochure, our sales collateral and our in-person portfolio review. Testimonials can provide an excellent boost to your case studies. 5) Would you recommend this product/service? If so, why?

Consulting 60

Consulting How To Case Study Case Studies 60

Harvard Business

AUGUST 22, 2016

Companies that grow face a predictable problem: over time, the business becomes way too complex for its own good. I see this a lot in companies that have moved heavily into what I call the “exploitation” phase of a competitive advantage , or the phase that comes after the initial launch and successful ramp-up.

Company 28

Company Sales Retail Engineering 28