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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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Ask these Six Questions in a Case Interview

Tom Spencer

One of the most difficult tasks in a case interview is to ask the right questions at the beginning of the case. As a result, this don’t really help them to solve the case. However, the goal of the questions must be to scope the subsequent structure and tailor it exactly to the case at hand.

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4 Steps to a Strong Conclusion in Your Case Interview (Part I)

Tom Spencer

Today I’m going to talk about a very important aspect of the case interview, which is your conclusion to the case problem. There’s a Nobel prize-winning economist named Daniel Kahneman who has done a ton of research on how people perceive events and experiences, and essentially how the memory of those events is formed.

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Building the Perfect Team to Win Case Competitions

Tom Spencer

If you are looking to get into consulting, there are several ways to gain experience during your graduate studies. You can take classes, enroll in the graduate consulting club, or volunteer for pro-bono consulting projects. You can also participate in case competitions, which are in a league of their own.

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Management Consulting

CaseInterview.com

Management consulting is an industry that offers assistance with this kind of high-level decision-making and problem-solving. Management Consultants help businesses make strategic decisions that directly impact the entire company. They evaluate issues that the client is facing and help them develop action plans for improvement.

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Tips for Undergrads Pursuing the Consulting Track

Tom Spencer

As a business major in college, I became familiar with the world of consulting early on. the path to consulting may seem daunting. Here are 4 tips that I’ve picked up over the years which will help you pursue the consulting track. Granted, finishing a book can be a big-time commitment, but start off with something small.

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Bulger Partners – Strategy Consulting for the Software Economy

Management Consulted

Have we got a treat for you today, as we highlight up-and-coming software consulting firm Bulger Partners. What makes Bulger Partners even more unique among consulting firms is the fact that the firm houses Strategy Consulting and Investment Banking arms under the same roof, and even has a small PE fund. Marketing and Ad Tech.

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