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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client.

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Creating Your Digital Empire One Word at a Time

Chad Barr

Assemble together several articles or your newsletter archives and you have now created your eBook or book to be published in print. Continue doing so consistently and in a variety of media formats and you have shaped your intellectual property, created your digital empire and strengthened your thought leadership.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

It’s simply the smartest way of finding and connecting with your ideal client, establishing your credibility, increasing your number of discovery meetings and close rates as well as giving you the platform to increasing your fees. it's one thing to have a repository of intellectual property (IP).

Marketing 202
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Firing on all 4 pillars: How to excel at BVFLS practice development

Rod Burkert

I’ve been spreading the gospel about BVFLS practice development since 2013. Five years (10,000 hours) into it, I finally developed my own framework that can be used to close the gap between the practice you have and the practice you want. Let me know if this model resonates and helps with your practice development efforts.

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30 Growth Success Ideas

Chad Barr

Stop using others’ intellectual property (IP) and keep developing your own unique IP. Develop new brands and test them quickly. Focus on marketing activities and writing new books. Get more meetings with buyers each week. Develop and test new offerings. Bring in other rainmakers.

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Are You Content With Your Content?

Chad Barr

This week’s reflection point: While attending a stimulating business development meeting recently, all of us around the table were discussing ideas and routes to improve each other’s business and life. Some perhaps more animated and even passionate than others. They are simply content with where they are.

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Micro-influence: This 1 strategy can grow your practice locally, regionally, or nationally

Rod Burkert

Welcome to my newsletter, where I focus solely on BVFLS practice development, practice management, and related tools and technology to grow/build/scale your firm. There are many options available for us to communicate our expertise: ads, articles, blogs, books, email, public relations, podcasts, seminars, webinars, websites, and videos.