Remove Blog Remove Intellectual Property Remove Metrics Remove Video
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Consulting Tip #6: Use Your Intellectual Property to Build Political Capital

Johanna Rothman

Then I read Lorin Hochstein's brilliant assessment in On productivity metrics and management consultants. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client. Writing alternatives: Blog posts. Your videos on your video channel.

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How to Design the Ideal (and Most Profitable) Consulting Business

Consulting Matters

Set definite goals for your business with dates and metrics. A content marketing funnel is how you leverage your knowledge and intellectual property in the form of speeches, blog posts, articles, videos, podcasts, social media posts, etc. A goal without a defined date is actually a dream. Engaging on social media.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). That said, methods like “Website” and “Blogging” are rather vague terms. That said, methods like “Website” and “Blogging” are rather vague terms. Video presentations.