Blog Development Intellectual Property Video 
Johanna Rothman
OCTOBER 10, 2023
When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client.
Consulting Matters
FEBRUARY 10, 2022
He has expertise that few consultants possess and creates amazing content, especially videos, that attract his ideal client. Why you need to develop intellectual property through content development. Related Blog, Video or Podcast Episode: Amplify Your Brand Image by Writing Books with Roberta Matuson (Ep22).
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Consulting Matters
JANUARY 13, 2018
Of all of my articles and videos, the ones that consistently perform the best are the ones when I offer lists (7 Steps to.) YouTube is the second largest search engine after Google so videos can play a key role in attracting your future clients. it's one thing to have a repository of intellectual property (IP).
Rod Burkert
JUNE 20, 2018
I’ve been spreading the gospel about BVFLS practice development since 2013. Five years (10,000 hours) into it, I finally developed my own framework that can be used to close the gap between the practice you have and the practice you want. Let me know if this model resonates and helps with your practice development efforts.
Consulting Matters
MAY 16, 2018
Invest properly in your business and your own professional development. A content marketing funnel is how you leverage your knowledge and intellectual property in the form of speeches, blog posts, articles, videos, podcasts, social media posts, etc. A goal without a defined date is actually a dream.
Chad Barr
NOVEMBER 28, 2018
Whether you choose to blog, leverage social media, establish newsletter campaigns, or build email lists, marketing is critical to attracting the right buyers. While marketing gets your message out there, branding develops the message itself. The key is to share your intellectual property directly with your ideal customers.
Chad Barr
JANUARY 8, 2012
What about using social media, creating powerful alliances with others and developing your own video and audio channels? Becoming a guest contributor for others’ blogs will quickly introduce you to their audience and increase your reach exponentially. Who do you currently know, who knows you and who should you know?
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