article thumbnail

5 Biggest Differences Between B2B and B2C Sales Strategies

Tom Spencer

One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. Simply put, a B2C sale takes place when your business sells a product or service directly to an end consumer. How B2C and B2B sales strategies differ. Potential leads.

B2C 88
article thumbnail

An Overview of Business Development Consulting

Tom Spencer

Business development consulting is about helping businesses grow sales and profits in order to achieve their strategic objectives. Business development consultants enable companies to reach their full potential and rescue companies that are struggling to survive. We don’t understand the value and we’re too busy to think about it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Consulting Jargon

Tom Spencer

The need for clarity, however, has not prevented consultants from developing an industry jargon all of their own, which can sometimes be pretty incomprehensible to industry outsiders. Below we outline some of the jargon that you are likely to come across in the consulting industry. On the beach: In between assignments.

article thumbnail

The Supply Chain Economy and the Future of Good Jobs in America

Harvard Business

But for all of its importance, no one has identified what industries comprise the U.S. It represents the industries that sell to businesses and the government, as opposed to business-to-consumer (B2C) industries that sell for personal consumption. Patenting is also highly concentrated in supply chain industries.

B2C 28
article thumbnail

Machine Learning Can Help B2B Firms Learn More About Their Customers

Harvard Business

B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. Insight Center. The Risks and Rewards of AI.

B2B 28
article thumbnail

Consulting Jargon 101

Tom Spencer

The irony, though, is that consultants have gone on to develop an industry jargon which is often completely incomprehensible to industry outsiders. B2C: Stands for “business to consumer” and indicates that a business is aiming to sell directly to consumers rather than to other businesses.

article thumbnail

To Grow Your Business Abroad, Partner with Local Influencers

Harvard Business

They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. Their audience turns to them for industry insights, new product information, and recommendations. Think about the influential voices in your industry. Building an Effective Influencer Strategy.

B2B 35