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Recruiting Strategies for a Tight Talent Market

Harvard Business

If any story demonstrates how far employers will go in today’s fierce war for talent, the tale of Snapchat’s geofilter recruiting campaign is it. Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. ” asked the clever riff aimed at Uber workers.

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How to Select the Best Marketing Strategies for Your Business

The Fearless Marketer

I’ve probably had more conversations about this topic with clients than any other: How to choose the best marketing strategies for one’s professional service business. This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.

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Extreme Determination and Extreme Success

CaseInterview.com

Today, the Jordan brand has 58% market share even though he has been retired for years! The Nike stand-alone brand has 34% market share as is. Combined, Nike has a 92% market share -- which is remarkable. Just for fun during practice, he decided to play 1:1 against this 21-year-old superstar recruit. That's amazing!

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Why (and How) HR Needs to Act More Like Marketing

Harvard Business

This is particularly true for the marketing department, which is changing at such a break-neck pace that marketing success now depends heavily on support from HR to identify and train new skillsets. On the flip side, success in HR could use a major assist from marketing, or at least HR professionals who think like marketers.

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Management Consulting Salary Guide for 2019

CaseInterview.com

While Bain, BCG, and McKinsey offer the most competitive consultant salaries in the market currently, salaries offered at less prestigious firms are still very good. Some consulting firms recruit individuals quite early. However, only students of top talent within these programs are recruited. Total: $223,100-$229,100.

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How Blockchain Can Help Marketers Build Better Relationships with Their Customers

Harvard Business

Blockchain has important implications for marketing and advertising. But according to The CMO Survey , only 8% of firms rate the use of blockchain in marketing as moderately or very important. This combination creates a natural barrier to entry and has likely caused marketers to take a “wait and see” approach.

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4 Ways Cloud Computing Impacts Business Success

Tom Spencer

One key benefit of doing so is that it is allowing smaller firms to recruit globally and build virtual teams of experts who come together to complete client assignments on a per-project basis. All this has led to on-screen and video communications becoming an integral part of all businesses, regardless of whether they are big or small.