Women in Consulting
JULY 13, 2018
The company must only contract for the end product, not how it is achieved. At the July 19 2018 General Meeting, I’ll outline the steps you need to take to keep it legal and answer your questions. The first requirement aligns with the previously established “right to control” test and is nothing new.
1 to 1
JULY 29, 2022
Detecting and understanding customer intent can give brands clarity into what a customer is trying to do beyond what they are saying or clicking on, whether it’s an upsell opportunity, a chance to deepen the customer relationship, increase customer retention, enhance a product or service, or something else.
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Buzzsprout
JULY 13, 2023
Sponsorships and Brand Deals A sponsorship is a partnership between a podcaster and a brand that wants to promote their product or service to the podcaster's audience. Are there products or services you’d recommend to your audience? Tell a Story: Share personal stories and experiences related to the affiliate products/services.
The Fearless Marketer
AUGUST 20, 2018
You occasionally set up meetings with colleagues to explore opportunities. But it’s more common to hear things like, “I work with large companies who want to increase productivity.” A Focused marketing strategy is more like a putting on a theatrical production. If someone asks you to give a talk, you’re happy to do it.
Harvard Business
SEPTEMBER 21, 2018
Only 13% of directors in the energy and utilities industry consider innovation to be a major strategic challenge, but the swift growth of renewable energy companies and such developments as the use of drones for monitoring oil and gas production suggest that no industry is impervious to the forces of innovation.
Harvard Business
NOVEMBER 21, 2016
The company offers a subscription clothing and styling service that delivers apparel to its customers’ doors. Second, companies can use machines to supercharge the productivity and effectiveness of workers in unprecedented ways. This is where the work interface comes into effect. Some upheaval is to be expected.
Harvard Business
JULY 7, 2016
The retailer offers a monthly subscription service for fitness and athleisure apparel and accessories. The products are shipped directly to customers’ homes, where they can browse and purchase what they like. Fabletics is a case in point. If nothing appeals, customers can skip a month at no cost.
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