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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

It is a critical step towards identifying growth opportunities in business and should be carried out before undertaking any of the following actions: Developing customized marketing programs (e.g. Determining appropriate product pricing (e.g. Prioritizing new product development efforts. campaign optimization).

Apparel 103
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Customer intent is a treasure trove of actionable data hiding in plain sight

1 to 1

Detecting and understanding customer intent can give brands clarity into what a customer is trying to do beyond what they are saying or clicking on, whether it’s an upsell opportunity, a chance to deepen the customer relationship, increase customer retention, enhance a product or service, or something else.

Data 29
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Maximizing Agility and Leverage in the Global Organization

Kates Kesler

Very large multi-national product companies need to find creative ways to enjoy the benefits of scale while remaining agile. This is especially true in developing markets where competitors can move very quickly with few of the obstacles that big companies face. A new definition of ‘center-led’. Market conditions drive role definition.

Agile 50
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Is Your Company Actually Set Up to Support Your Strategy?

Harvard Business

A new operating model also requires a governance structure and leadership model so leaders know how they will exercise operational control and inspire employees—and hold themselves accountable for doing both. Banks emphasizing products, meanwhile, have turned to partnerships. Yet change they must. ” he asked.

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Design for Conflict: Make Tension in the Matrix Work to Drive Business Results

Kates Kesler

Organizational simplicity is great when the business is simple – when there are only a few products, serving a few markets (in one or two countries). But in a complex, multi-divisional company, managing brands across several products and geographies things get more complicated. Leaders who can make conflict productive.

Apparel 56
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We Need to Ask How We Can Make Economic Growth More Inclusive

Harvard Business

That is, they do for creative problem-solving what catalysts do in chemical processes: they dissolve barriers and accelerate progress down more productive pathways. It’s an apparel manufacturer called 99Degrees Custom. Some questions have what I like to call a catalytic quality.

Apparel 32
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The Biggest Obstacles to Innovation in Large Companies

Harvard Business

The responses , from 270 corporate leaders in strategy, innovation, and research and development roles, were illuminating. Are they looking for ideas to streamline operations and serve customers better, or developing new business models around existing products? ” Lack of the right strategy or vision (36% of respondents.).

Company 53