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Marketing Guidelines for Professional Services Firms During the Covid-19 Pandemic

Prudent Pedal

I offer 6 simple marketing guidelines for professional services firms during the COVID-19 pandemic that will build your reputation—or at least protect it until it’s over. Prior to COVID-19, I have marketed through the Internet Gold Rush, Y2K, the dot-com bust, 9/11, The Great 2008 Recession, and any number of other “irrational” rushes.

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Winning Isn’t Everything: The Art of Playing Well

Tom Spencer

Michael Lewis: Prioritise playing the game ethically Similarly, Michael Lewis, the bestselling author of The Big Short , exposed the unethical and reckless behaviour of some players in the financial industry leading up to the 2008 financial crisis. However, many of the mortgages had been issued to people who could not afford them.

Ethics 78
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What You Need to Know About Globalization’s Radical New Phase

BCG

Brexit has certainly thrown markets, exchange rates, and consumer confidence into turmoil, but the model of globalization that has developed over the past 200 years started showing signs of change well before the referendum. We, however, take a different view. the face of a protectionist global environment.We will localize.

Metrics 40
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We Can’t Study Short-Termism Without the Right Metrics

Harvard Business

What if concentrated market power of a few companies in an industry has made these companies more profitable than usual? For instance, Home Depot, despite a painful housing market–led recession, retained most of its hourly workers and their benefits in 2008–2009. Are all share repurchases myopic?

Metrics 31
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Why Companies Can’t Turn Customer Insights into Growth

BCG

On the left side, record each mention of an internal topic, such as financial or operational performance, plans, metrics, organization, employees, or culture. Consumer-facing companies in developed economies have experienced little or no growth since the global recession of 2008 and 2009.

Company 40
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Research: Objective Performance Metrics Are Not Enough to Overcome Gender Bias

Harvard Business

exchange over a six-year period (2008 to 2013). They see only a limited amount of information at this stage: the stock being recommended, the position (buy versus short), the market return of the recommendation, the recommender’s name, and the name of the recommender’s employer.

Metrics 28
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Does Effective Leadership Really Matter?

Organizational Talent Consulting

While working with a large Forbes Top 25 Private Company, we quantified the value of leadership using internal key business metrics and various cognitive and behavioral leader assessments. times greater financial returns than market averages. Dhar, U., & & Mishra, P. Leadership effectiveness: A study of constituent factors.