Consulting Success
JULY 24, 2017
Set yourself apart in the consulting business by highlighting your specialty through customer stories and white papers. Description: There are few people that can consider themselves as great an expert on white papers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 white papers.
Rick Conlow
DECEMBER 6, 2022
This costs companies billions of dollars in lost sales, and profits. In addition, it degrades the customer experience, sales and profits. This means better customer service, sales, productivity, and profits. See this complimentary white paper: 5 Cultural Habits of Customer Driven Companies.
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APRIL 20, 2021
The best sales is a student of their customer’s business so staying on top of industry trends allows you to hop on key issues right when they arrive on their doorstep. While this is in part due to the day-to-day accountability of themselves, in the end team wins the sale and vise-versa the team loses the sale.
The Fearless Marketer
JUNE 24, 2019
“At the talk, I would collect people’s contact details by giving away something people will value e.g. a white paper. Thereafter, I’ll set up a sales conversation appointment. If I’ve done a good job all along, then I should close a few of those people I have a sales conversation with.”.
Prudent Pedal
MARCH 27, 2020
Write 2 new white papers-I have five white papers swirling around in my mind. Optimize inbound conversion rates on marketing channels-While CRO is a never-ending exercise, this hiatus allows time to experiment more with updated content, the mix, and its messaging. You're in! We respect your privacy.
Harvard Business
JULY 20, 2016
Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. Along with improving sales results, research has shown that incremental commitments can boost charitable giving, increase show rates for blood drives, and reduce smoking.
Jerry Fletcher
JUNE 13, 2020
Here are the most common written documents produced by my clients: Newsletters Blogs Articles Posts White papers Position Papers Presentations Booklets Books. I’m looking for people to agree with this and take action.”. Multiple forms, one mission. Words that work. And so it goes.
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