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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

Set yourself apart in the consulting business by highlighting your specialty through customer stories and white papers. Description: There are few people that can consider themselves as great an expert on white papers as Gordon Graham. He’s interviewed over 200 C-level executives and written over 170 white papers.

How To 202
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Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. He also asked about the new subscription program, referencing a recent white paper on trends in subscription business models.

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Part 2: Telling Your Story to Optimize Your LinkedIn Profile

Successful Independent Consulting

Mention key accomplishments and/or include mini case studies as examples of your work. You can link to a video and add a brochure, a PowerPoint presentation via SlideShare, a white paper, a client case study…whatever you think will help a prospective client better understand what you do and how you do it.

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Reflect on Your Learning

Gina Abudi

When you attend a conference, a training program or read an article, white paper or case study, are you reflecting on the learning? Often times we invest significantly in our professional development, but what do we do with that learning? The post Reflect on Your Learning appeared first on Gina Abudi.

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Conversation with A.T. Kearney

Tom Spencer

These extend from basic introduction-to-consulting workshops, to advanced excel/ppt skills, and of course regular seminars hosted by senior partners to discuss their white papers, recent interesting or topical projects, and subjects relevant to us all. Tom: Does A.T.

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7 secrets for presenting to prospects you want to turn into clients

Rod Burkert

6 – Offer one or two case studies. Download your white paper? When you start, tell the audience that you will give them all the details of your presentation after it’s over so they don’t have to try and write down everything you say. Here are the five notes you need to hit: What was the problem. How did it turn out. #7

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The Importance of Web Site Evolution

Chad Barr

White papers. Case Studies. Collaboration and research papers or digital recordings. By that I mean, the commitment to the continuous addition of valuable content, products and services to your site and your business. I am referring to content such as: Articles. Checklists. Special Reports.