Consulting Matters

OCTOBER 12, 2023

This episode promises to shed light on the distinct differences between products, services, and offers, and why sharpening your focus on offers can be a business-altering move. Are your consultancy or coaching offers falling flat? Could you be making critical mistakes without even realizing it?

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Consulting Matters

NOVEMBER 16, 2023

I accelerate the success of clients like Dali by helping them clear about their business strategy and authentic brand, create messages and visual brand identity and online platform that expresses the unique value of what they do and gets clients excited to work with them. Chances are, you also have big fears !

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Consulting Matters

AUGUST 10, 2023

Today, we share insights from a conversation with Mellicia Marx , a personal stylist and brand builder, who successfully transformed her passion for styling into a thriving business. This daring move was inspired by her natural risk-taking personality, which she now utilizes to guide others in finding their unique style and brand.

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Consulting Matters

JUNE 8, 2023

Find out how personal branding photography can transform your online presence and create a powerful connection with potential clients. Join me, Betsy Jordan, as I chat with the incredibly talented Suzanne Rothmeyer, a photographer with over 20 years of industry experience and a specialization in personal branding photography.

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Consulting Matters

SEPTEMBER 15, 2022

I’m continuing my Brand You series. Last week I shared with you what a brand is and why you need one. And this whole experience is a perfect example of the power of a well-positioned brand. In this episode, you'll hear: The big mistakes consultants and coaches make in branding. But first, I have big news!

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Consulting Matters

SEPTEMBER 21, 2023

He emphasizes the need to uphold a consistent, premium brand image, and how stepping into the world of pre-recorded videos can be a fruitful starting point. Adrian is firm on the necessity of investing in top-notch equipment and creating a video studio that reflects the quality and essence of your brand.

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Successful Independent Consulting

APRIL 1, 2024

They think that putting themselves out there with a variety of services and expertise means they’ll be hired for more work. This is not a service offering; this is a laundry list of skills. The exact opposite is true. Think of it from your potential client’s perspective. They want to hire a specialist and you want to be that person.

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Business Consulting Agency

DECEMBER 19, 2023

Moreover, seeking guidance from business consulting services can mitigate these risks and pave the way for sustainable success. Here, we dissect the most prevalent causes of startup failures and illuminate the ways consulting services can avert these pitfalls.

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Consulting Matters

APRIL 27, 2023

Diane Diaz talks about the art of storytelling in brand building. In this episode, we'll discuss how coaches and consultants can use their personal stories to attract and engage clients, the key elements of a successful brand story, and some common mistakes to avoid when telling your story.

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Consulting Matters

NOVEMBER 3, 2022

Today, I’m wrapping up my "Brand You" series by sharing tips and a script that gets people curious and excited about what you do. I have been a business owner for 15 years, studied modern marketing, and working with hundreds of clients on their business development, brand building, and marketing. A story is about service.

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Consulting Matters

MAY 5, 2022

How do you build a brand? Today, I'm going to take you deeper so you learn more about how we go about doing this through the brand positioning and website building process. The number one secret/strategy/shift to create your premium brand and positioning. Check out my brand strategy, messaging, and design services at [link].

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Consulting Matters

NOVEMBER 9, 2023

About me : I’m a Business Mentor and Brand Messaging Strategist that helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche.

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Consulting Matters

NOVEMBER 9, 2023

About me : I’m a Business Mentor and Brand Messaging Strategist that helps consulting and coaching business owners clarify their brand messaging and positioning, create a website presence that positions them as sought-after experts, land clients with ease and integrity, and take their place as thought leaders and influencers in their niche.

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Consulting Matters

OCTOBER 20, 2022

For the last couple of weeks, I've been talking about networking, which I thought was a break from my Brand You series, but the reality is – what makes you a great networker, market scanner, and brand builder are the same skills – it's all about listening and tapping into needs. I've got GREAT news!

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Consulting Matters

SEPTEMBER 1, 2022

Are you a consultant or coach who knows it's crucial to build your brand but honestly has no clue what that means? Today, I'm starting a new series called Brand You. Branding, to me, isn't some marketing exercise. In this episode, you'll hear: What a brand is and what it's not. Is it a logo or tagline?

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Consulting Matters

JUNE 16, 2022

It makes sense that as consultants and coaches with tons of skills, certifications, frameworks, and methodologies, our path to success is either narrowing down the services we offer or making our approach attractive to many potential clients. Learn more about my Brand Positioning and Messaging strategy services: [link].

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Consulting Matters

NOVEMBER 17, 2022

Before I hosted this business podcast and had my brand positioning, messaging, mentoring, and brand marketing agency, I was an internal organization development consultant at Walt Disney World. Head to my website at www.betsyjordyn.com/services to learn more about my 1:1 business and brand strategy mentoring.

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Consulting Success

AUGUST 20, 2021

It’s your brand’s first impression. And it’s critical to nail this message if you want to successfully market and sell your products or services. Your value proposition is what gets your potential customers and clients to take notice. Before we.

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Consulting Matters

APRIL 20, 2023

I talk a lot about the importance of brand messaging on this show and with my clients 1:1. And for sure, brand messages are essential for your business - you want to ensure that your ideal client knows what you offer and what makes you unique. But storytelling takes things to a whole new level. But that is not the case!

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Consulting Matters

AUGUST 17, 2023

Connect on LinkedIn: [link] About me: Betsy Jordyn is the founder and CEO of Betsy Jordyn International, a boutique branding firm that offers personalized mentoring and end-to-end creative design services to help high-achieving, purpose-driven entrepreneurs build profitable consulting and coaching businesses that they love.

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Consulting Matters

AUGUST 17, 2023

Connect on LinkedIn: [link] About me: Betsy Jordyn is the founder and CEO of Betsy Jordyn International, a boutique branding firm that offers personalized mentoring and end-to-end creative design services to help high-achieving, purpose-driven entrepreneurs build profitable consulting and coaching businesses that they love.

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Consulting Matters

FEBRUARY 16, 2023

In this episode, she shares her secrets to long-term success, which include taking action while being open-minded and flexible on your specific business model, products, and services. Massman Companies Inc provides consulting services in the areas of entrepreneurship, marketing, brand partnerships, event production and music management.

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Consulting Matters

OCTOBER 5, 2023

a full-service engineering and information technology staffing company, helping to grow the business to eight figures in sales and over 200 employees, he successfully exited the business in January 2010. He also received my master’s degree in clinical psychology from Pepperdine University.

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Consulting Matters

SEPTEMBER 7, 2023

About Meg Crofton: In addition, Meg truly enjoys and welcomes speaking opportunities aimed at leaders who are focused on their own development, customer service, culture building, and change management. Meg is a lifelong learner and inspirational leader who is highly motivated to engage in meaningful work that will be of service to others.

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Consulting Matters

SEPTEMBER 7, 2023

About Meg Crofton: In addition, Meg truly enjoys and welcomes speaking opportunities aimed at leaders who are focused on their own development, customer service, culture building, and change management. Meg is a lifelong learner and inspirational leader who is highly motivated to engage in meaningful work that will be of service to others.

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Consulting Matters

DECEMBER 23, 2020

If you struggle with determining how to set a price for your consulting services, don’t worry you are not alone. To help you master the art and science of pricing consulting services, let me share with you 5 Guiding Principles : Pricing is not a separate activity you to do earn money for your consulting.

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Consulting Matters

JUNE 15, 2023

Connect on LinkedIn: [link] About me: Betsy Jordyn is the founder and CEO of Betsy Jordyn International, a boutique branding firm that offers personalized mentoring and end-to-end creative design services to help high-achieving, purpose-driven entrepreneurs build profitable consulting and coaching businesses that they love.

Energy 156

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Consulting Matters

JUNE 9, 2022

Be sure to check out my Done-For-You Copywriting Service at www.betsyjordyn.com/copywriting. Tune in to my next episode, where I'll share who to know who your ideal client is and what you need to know for your branding and messaging to that group. Learn more about my Brand Positioning and Messaging strategy services: [link].

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Consulting Matters

OCTOBER 6, 2022

My team and I have worked with Vern for the last few months on his brand positioning, messaging, copy, and website design. Check out my branding and messaging services at www.betsyjordyn.com/services. Learn more about my Brand Positioning and Messaging strategy services: [link]. Vern Schellenger [link].

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Consulting Matters

OCTOBER 26, 2023

I’m talking about the minor tweaks to how to showcase your fees on your sales pages and proposals that can will help you land more clients… …while honoring your values around integrity and service.

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Successful Independent Consulting

OCTOBER 27, 2023

Professionalism: You can skew your rate upward based on your branding and marketing. They don’t know to add a hefty margin to cover things like self-employment tax, business expenses, health insurance, and nonbillable time spent on business administration. To calculate your base rate, used the “2x 3x Estimate.”

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Successful Independent Consulting

MARCH 11, 2022

Follow these tips by Jared Gold, the founder of WebsiteByTonight , a service that serves self-employed professionals. Think about your best customer – the one that you can help the most, enjoy working with the most, and is willing to pay you for your service. As a self-employed professional do you need a website? Here’s why: 1.

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Consulting Matters

JUNE 23, 2022

And you'll create a product or service experience that makes them say, "This is what I need.". All my work pinpointing the person I want to serve helped me craft my programs - my services help people pull out their vision for their business and put it into words. Connect on LinkedIn: Betsy Jordyn [link].

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Consulting Matters

APRIL 14, 2022

Why perfectionism holds us back from putting a brand into action. I love that she opened up about how she pushed through the challenging parts of figuring out her brand positioning and messaging, especially copywriting! Renee shares how we processed those tough phases to create her ideal brand position and messaging. Learn more.

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Consulting Matters

APRIL 21, 2022

Over the past year, we've been working together on her business brand, positioning strategy, visual branding, website copy, and design. How the transformational process of creating Jennifer's brand spilled into the rest of her life. Check out my brand strategy, messaging, and design services at [link]. Learn more.

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Consulting Matters

MAY 11, 2023

We dive into practical tips for building your brand, engaging with content, and creating an effective LinkedIn strategy that delivers outstanding results without wasting your time. Are you ready to harness the power of LinkedIn to make authentic connections with your ideal clients and elevate your presence on this essential platform?

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Consulting Matters

JUNE 2, 2022

I had no idea that the superpowers I wanted to build my business on were my brand building and strengths-whispering gifts. If you're sick and tired of doing all of this business and life transformation on your own and ready for a more personalized branding approach, contact me! How to Reverse Engineer Your Fear with Roy Bell.

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