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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.

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3 Strategies to Boost Sales and Marketing Productivity

Harvard Business

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing this commercial productivity is a smart strategy.

Sales 71
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Product Sales Success: How Business Consultants Drive Revenue

Business Consulting Agency

In today’s competitive business landscape, driving product sales is a top priority for companies aiming to achieve sustainable growth. While the task may seem daunting, help is readily available through consulting services that specialize in boosting sales performance. Want product sales success?

Sales 52
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Use ChatGPT to Boost Your Productivity as a Consultant

Successful Independent Consulting

For us, ChatGPT isn't just another tech gimmick; it's a virtual assistant that can elevate our creativity, enhance productivity, and revolutionize our communications. Use prompts like "Generate ideas for improving client engagement" or "Brainstorm innovative strategies for project XYZ." not creative) to 1.5 really creative).

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Comprehensive Guide to Selling Your Products Online

Business Consulting Agency

The digital marketplace offers an abundance of opportunities for businesses to sell products online, catering to a global audience. However, the process of starting online sales demands strategic planning, seamless execution, and a thorough understanding of e-commerce dynamics. Shopify, WooCommerce, Magento).

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5 Biggest Differences Between B2B and B2C Sales Strategies

Tom Spencer

To succeed in sales, you must know your customer. One of the simplest distinctions in sales is that between B2C, which stands for business-to-customer, and B2B, which stands for business-to-business. Simply put, a B2C sale takes place when your business sells a product or service directly to an end consumer.

B2C 88
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How Software Companies Can Avoid the Trap of Product-Led Growth

Harvard Business

Companies like Slack and Dropbox have pioneered the use of Product-Led Growth (PLG). They start by building a product that’s indispensable for small teams, then count on low friction and customer advocates to expand throughout the organization. Don’t wait until product-led growth stalls to plan for a multi-pronged sales strategy.