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Want To Be On The Leading Edge? Forget About It.

Markovitz Consulting

All too often, companies that strive for first mover advantage bleed their products—or their entire organization—to death. Peter Golder and Gerard Tellis’s seminal study of 500 brands in 50 product categories reveals that almost half of market pioneers fail. Good luck finding any of those products today.

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How to Build a Better Sales Playbook

LSA Global

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy.

Sales 28
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How to Find the Grit Passion for Winning at Business and Life: Interview with Dave Saliaris

Consulting Matters

So it was a very significant role and we did very unique things and new to the world type products. Like I was a commissioner for a youth Lacrosse program from seven years and brought 450 families into the community of the sport that we were dealing with, and grew it from 2 teams to 24 teams. I'm a coach in and out of the business.

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How to Find the Grit Passion for Winning at Business and Life: Interview with Dave Saliaris

Consulting Matters

So it was a very significant role and we did very unique things and new to the world type products. Like I was a commissioner for a youth Lacrosse program from seven years and brought 450 families into the community of the sport that we were dealing with, and grew it from 2 teams to 24 teams. I'm a coach in and out of the business.

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Keeping B2B Marketing Content “Human”

Women in Consulting

It’s not a lack of creative storytelling talent. If we want customers and prospects to feel something for our products other than boredom and disaffection, we cannot aim our content solely at their “logic” brains. Stories that illustrate how your products and services have made a difference for customers are a huge sales advantage.

B2B 127
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Does Your Company Know What to Do with All Its Data?

Harvard Business

Each presents distinct opportunities for profit and competitive advantage, from product improvements to new revenue streams to possible industry game changers. Innovate products, services, and processes. Use data to uncover hidden insights, and use those insights to create or improve products, services, and processes.

Data 37
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Walmart Won’t Stay on Top If Its Strategy Is “Copy Amazon”

Harvard Business

Consider that Amazon also offers free same-day delivery by 9 PM on more than 1 million items in select areas and free two-hour delivery on some products in select metro areas through its Prime Now option. Amazon will likely continue adding Prime benefits to the mix, potentially including the holy grail of entertainment: live sports.