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Marketing a Service Business part 2

Women in Consulting

In my previous post, I outlined some ways service businesses could market themselves online. Magazines, newspapers and websites all need good visuals: photos, graphics and video. For example, a pharmaceutical firm developed a board-game-like diagram that clearly illustrated the FDA approval cycle for new drugs. By: Kay Paumier.

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Brent Saunders on Building a Bold New Allergan

BCG

Video Tuesday, June 28, 2016. Outside of emerging markets, those are strong turns of phrase for a man in his position. The pharmaceutical industry is coping with regulatory pressure to reign in drug prices and dealing with the expiration of profitable patents.

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Why (and How) HR Needs to Act More Like Marketing

Harvard Business

This is particularly true for the marketing department, which is changing at such a break-neck pace that marketing success now depends heavily on support from HR to identify and train new skillsets. On the flip side, success in HR could use a major assist from marketing, or at least HR professionals who think like marketers.

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Popular Universities: Name of the Game is "I Like it Like That"; More Facebook Fraud

MishTalk

Turns out that similarly to life science companies and pharmaceuticals , many colleges are paying Facebook to acquire fake likes. Link if video does not play: Dave Clark Five - I Like It Like That. Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction.

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4 Autopsies of Big Change Management Failures

LSA Global

The third and final nail on the coffin was that they didn’t read their market right – a fatal change management mistake. This company was doing great as the leader in video rentals. For one, instead of establishing their own online sales site, they partnered with Amazon, a formidable rival. Autopsy #3 – Blockbuster. billion in 1991.

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Why Western Digital Firms Have Failed in China

Harvard Business

However, they have all failed in China, the world’s largest digital market. Google, for example, has succeeded in dominating many foreign markets that have radically different political systems and cultures (including Indonesia, Thailand, and Saudi Arabia). market on China. market on China. Related Video.

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The 5 Elements of a Strong Leadership Pipeline

Harvard Business

To help them in their new roles, companies spend almost $14 billion a year on courses, books, videos, coaches, tests, and executive education programs — and such spending rose 10% last year. So they’re looking for ways to cultivate those competencies and, in the process, feeding the fad-driven leadership development market.