Remove Marketing Remove Pharmaceuticals Remove Productivity Remove Video
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Marketing a Service Business part 2

Women in Consulting

In my previous post, I outlined some ways service businesses could market themselves online. How to’s” are often good, as are stories about trends, personalities and any unusual aspect of your product or service. Magazines, newspapers and websites all need good visuals: photos, graphics and video. By: Kay Paumier. Conclusion.

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Why (and How) HR Needs to Act More Like Marketing

Harvard Business

This is particularly true for the marketing department, which is changing at such a break-neck pace that marketing success now depends heavily on support from HR to identify and train new skillsets. On the flip side, success in HR could use a major assist from marketing, or at least HR professionals who think like marketers.

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4 Autopsies of Big Change Management Failures

LSA Global

The third and final nail on the coffin was that they didn’t read their market right – a fatal change management mistake. This outsized, rugged, status-symbol of a GM product failed to see the writing on the wall. This company was doing great as the leader in video rentals. Autopsy #2 – Hummer. Autopsy #3 – Blockbuster.

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Why Western Digital Firms Have Failed in China

Harvard Business

Many leading American digital firms, including Google, Amazon, eBay, and Uber, have successfully expanded internationally by introducing their products, services, and platforms in other countries. However, they have all failed in China, the world’s largest digital market. market on China. market on China.

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What Should an Apple Car Be?

Harvard Business

With that in mind, I can see three potential scenarios for how Apple might play in the autonomous car market. Some of them may never enter the car market, or may at least significantly delay a move toward ownership. Apple has a great intuitive feel for how consumers see a market, versus how manufacturers see it. Or a kitchen?

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So Many M&A Deals Fail Because Companies Overlook This Simple Strategy

Harvard Business

After all, if acquisitions pay off they can provide a transformational antidote to a slowing core market and declining margins. Gillette dominated the men’s shaving market with its Mach series of razors.

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Producer Prices Decline More Than Expected, Services Disappoint; Oil Approaches $29

MishTalk

Product Detail : About half of the December drop in the index for final demand goods is attributable to prices for gasoline, which fell 8.3 In contrast, prices for pharmaceutical preparations rose 1.1 Sitka Pacific is an asset management firm whose goal is strong performance and low volatility, regardless of market direction.

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