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Unlocking a Career as a Marketing Consultant

Tom Spencer

To do this, they should possess a keen understanding of the client’s target market and existing customer base, as well as the ability to recommend clear and actionable strategies to increase sales, expand the customer base, and develop new product offerings that will appeal to customers.

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Gallup Consulting Interviews and Culture

Management Consulted

GALLUP CONSULTING INTERVIEWS AND CULTURE. He received his bachelor’s, master’s and doctorate degrees at the University of Iowa, and went on to teach journalism courses at Drake University, Northwestern University and Columbia University. Industries . Employee Engagement . Employment Branding. Market Research.

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How Research Says to Avoid Bad Sales Hires

LSA Global

Does Your Sales Team Know How to Avoid Bad Sales Hires? A good sales hire can successfully do their job. The problem with hiring salespeople is the very fact that they’re salespeople – they are good at persuading sales managers in job interviews that they can do things they can’t.

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The Murky Ground

Martinka Consulting

A recent business section in the Wall Street Journal had the front page, top headline of, “Google Pays Up for Fake Traffic.” She’s come to appreciate how most companies now do the first interview by telephone because she can eliminate them without taking hours to commute and meet in-person. We all see stuff like this every day.

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4 Ways to Develop Practical Business Understanding for Consulting

Management Consulted

Many history, English, and art majors, engineers, and law students – all of interest to consulting firms, but lacking in business basics – come to us asking how they can develop their business understanding to prepare for consulting interviews. What will you learn from starting a business that will help you prepare for consulting?

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A New List of I-O Psychology Podcasts

NeoAcademic

We’re currently in the midst of the Society for Industrial and Organizational Psychology’s annual conference, which as appropriate to a pandemic, is mostly via Zoom. We usually play a game, like trivia or would-you-rather, in the first half, and have interviews in the second half. The rest of these will be alphabetical. .”

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The Scan That Saved My Business’ Value

Martinka Consulting

The title paraphrases a Wall Street Journal article from August 27, 2018 titled, “The Scan That Saved My Life.” A health industry reporter, who exercised, ate healthy (a lot of salmon, oatmeal, and similar but with a passion for cheese), and paid attention to his health found out he had a almost completely blocked carotid artery.