Digital or Die: The Choice for Luxury Brands
BCG
SEPTEMBER 21, 2016
Focus Thursday, September 22, 2016. It may not be widely recognized as such just yet, but digital technology is probably one of the best things to happen to luxury brands in a long time. Digital is happening fast and forcefully, whether brands are ready for it or not. It enables new products and services. It opens up opportunities to create personalized offers and provide bespoke services to many more customers.
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