The Value Myth & Why Consultants Should Focus on Cost
David A Fields
MAY 4, 2016
Years ago Shark Tank featured an enterprising young man pitching his sales training program. Daymon John handed the entrepreneur his pen and demanded, “Sell this to me.” The sales guy bombed. His defensive stance didn’t help, but the salesman’s real problem was his focus on the value and benefits of the pen. That’s a mistake many consultants make too.
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