Sat.Oct 05, 2013 - Fri.Oct 11, 2013

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Classic Consulting Quotes

Consultant Ninja

'"Give a man a fish, and he''ll eat for a day. Teach a man to fish, and he''ll eat fish for life. Teach a man to sell, and he''ll eat steak.

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The Ansoff Matrix

Tom Spencer

'A framework to help executives, senior managers and marketers devise strategies for future growth. 1. Background. THE Ansoff Matrix (referred to by some commentators as the Product/Market Expansion Grid) was developed by a Russian-American mathematician named Igor Ansoff , and first explained in his 1957 Harvard Business Review article entitled Strategies for Diversification. 2.

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New Home Office Deduction

Women in Consulting

'By: Renee Daggett The number of people working from home has increased, yet claiming the home office deduction has been a burden and filled with many rules in order to qualify. However, for 2013, the IRS has implemented new home office rules to make it SIMPLE! Taxpayers can choose between the regular method and the new simplified method. For the regular method, you must use a portion of your home regularly and exclusively as a principal place of business, as a place to meet with clients or in

Meeting 69
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US Debt Already Exceeds Debt Limit by $48 Billion Minimum; Gold vs. Debt Ceiling

MishTalk

'A few days ago, a reader sent me a chart of the price of gold vs. the national debt. The chart was a bit out of date so I asked Nick at Sharelynx Gold (my favorite proprietor of historical and current gold charts) if he had a similar chart. He did. And here''s the chart. Debt and Debt Ceiling vs. Gold. click on chart for sharper image. Please note that the current debt limit is $16.699 trillion.

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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The easiest way to disagree with someone

Seth Godin Blog

'is to assume that they are uninformed, and that once they know what you know, they will change their mind. (A marketing problem!). The second easiest way to disagree is to assume that the other person is a dolt, a loon, a misguided zealot who refuses to see the truth. Their selfish desire to win interferes with their understanding of reality. (A political problem!).

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Pitchforks and Torches Over CEO Pay? Maybe Not

Strategy+Business

'Conventional wisdom says that the bigger the difference between what CEOs are paid and what their employees are paid, the more the employees resent their leaders, and the less hard they work. However, a new study has found that higher pay differentials can actually motivate employees to work harder as they strive for their own promotions.

Study 50
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Mainstream Media Finally Catches on to Disability Fraud: 60 Minutes Reports on "Disability USA"

MishTalk

'At long last, mainstream media is giving play to widespread disability fraud running rampant in the US. Steve Kroft on 60 Minutes reports on the alarming state of the federal disability program, which has exploded in size in the last six years and could become the first federal benefits program to run out of money. Link if video does not play: " Disability USA ".

Report 77
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Better than free

Seth Godin Blog

'How do you compete with free? How does a wedding photographer or a travel agent—someone who used to make a good living performing a task that was hard to do without them—compete against ubiquitous free alternatives? There''s only one way: Sell something better than free. Make a product or provide a service that''s worth paying for. You don''t need a better way to talk about what you do, or a better gimmick, or a better social media strategy.

Travel 53
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How Does Service Design Relate To CX And UX?

1 to 1

'Service design is critical to customer experience (CX). (If you''re not sure why, please check out my post from earlier this week called Service Design: The Most Important Design Discipline You''ve Never Heard Of, and then come back and continue reading.) But what exactly is the relationship between the service design and CX? And how does the field of user experience (UX) factor into this picture?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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What Do You See?

Chad Barr

I am at the Palace Hotel in New York City overlooking the magnificent architecture of mirrored buildings, cathedral spires and cement and stone edifices. Within the narrow streets, at least from my vantage point up high, the yellow cabs and cars wind out of the chaos into a stringy procession of order. With a careful eye I can see details; rooftop gardens, flags billowing in the wind and even dog walkers amidst the giant looming structures that seem to take over this city.

Hotels 40
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High-Tech Robotic Wine: The Future of Winemaking is Robots

MishTalk

'Winemaker Hall Vineyard is one of the first in Napa Valley California utilizing optic technology to replace hand sorting grapes. Bloomberg Television''s Rachel Crane traveled to Hall Vineyards in the heart of Napa to get the season''s first taste of high tech wine. A robot takes pictures at 10,000 frames per second and analyzes the grapes instantly, selecting the ones that meet Steve Leveque''s programmed specifications.

Travel 75
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It’s Powerful – Word-of-Mouth Marketing

Martinka Consulting

'We hear a lot about word-of-mouth marketing, so, what exactly is it. Here’s an example. In January we got a Hurom slow juicer and started making great juices at least once a day. In February my cousin Katie, and Ross, visited from Arizona and had one of our juices. They both bought a similar juicer. In July two of my wife’s high school friends visited her at our cabin.

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6 Tips for Taking Service Beyond 'Customer Service Week'

1 to 1

'Today marks the start of Customer Service Week where thousands of companies will honor and award their employees in an effort to boost morale and celebrate those committed to delivering exceptional customer service. In an effort to encourage continuous improvement for companies'' service organizations beyond October 11, I''m making the following recommendations.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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Thank you, Jay

Seth Godin Blog

'My friend and occasional co-author Jay Levinson just passed away. He was eighty. Jay helped invent the idea of the modern marketing book, pioneered Guerrilla Marketing (which has nothing to do with gorillas and everything to do with thinking independently and bravely ) and influenced several generations of leaders. But most of all, I want to thank Jay for living a generous life.

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Dark Vision for Jobs: Jobless Future? Is It Different This Time?

MishTalk

'Moments ago, I responded to a reader James from the UK regarding automation on farms. James commented that he only need one laborer where decades ago it took 25 men to do the same job. James asked " If we displace 90% of the workforce in the next 100 years - and we could well exceed this, given rapidly increasing levels of automation (with humanoid robots becoming commonplace in this time-frame) - how will the aggregate consumer afford to consume the average product?

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Putting Your Customers Last (Don’t Do It)

Martinka Consulting

'I was recently at a high-end resort and wanted to use the gym. There were two gyms, one in the main building, a short walk from my villa. The other was about two miles away (obviously a huge property). I was told that because I was staying in the villas I couldn’t use the gym in the main building. The reason I was told was that the company owned the main hotel building and managed the villas for the individual property owners.

Hotels 40
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The Fast-Changing Face of U.S. Healthcare: A Primer

Strategy+Business

'Looking to get up to speed on the far-reaching changes in the U.S. healthcare landscape? These resources will help.

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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Innumeracy and the power of choice

Seth Godin Blog

'This video about income distribution in the USA is extraordinary. First, because it''s so well produced, well researched and calm. Second, because it does a beautiful job of making statistics come to life. There''s a story behind the numbers, and the producers bring the story to life. There are two lessons to be learned about communicating about (as opposed to with ) numbers here: As the data from the Harvard study shows, people are incredibly, almost willfully, bad at visualizing and understan

Video 48
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French Taxi Unions Seek Minimum 15-Minute Delay Between Minicab Booking and Its Arrival

MishTalk

'No matter how crazy or inefficient things are in France, socialists and their union sponsors always seek ways to make things worse. Thus, it''s not at all surprising to discover economic lunacy has spread from bookstores to taxis. Please consider Taxi Wars Erupt in Paris. Parisian taxi drivers get a bad press for being rude, playing loud music, almost never accepting credit cards and turning up for a booked ride with €10 already on the meter.

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Beware of Outside Feedback (It’s Probably Useless)

Martinka Consulting

'It’s been a long time since I’ve experienced rain as we did at the University of Washington football game last Saturday. We were soaked under our canopies in the parking lot as we tailgated because the rain was coming down sideways. It was like a Southern rainstorm. Luckily, one of us (I’ll take credit) took along a change of clothes and waterproof gear for the game itself, as our seats are not undercover.

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Customer Service Week: Recognize and Celebrate Agents

1 to 1

'In observance of Customer Service Week this week, it''s important to recognize and reward those people who make such a difference (mainly positive, we hope) to the customers they serve. Before acknowledging any and all customer service agents or other employees who serve customers so dutifully, please consider the following: There’s more… To read the rest of this blog posting click here or visit www.1to1Media.com/weblog.

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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Understanding marginal cost

Seth Godin Blog

'How much does it cost Wikipedia to have one more person read an article? How much does it cost Chanel to produce one more bottle of perfume? How about one more digital copy of a Grateful Dead concert? The cost of the next item produced is called ''marginal cost''. It doesn''t include set-up fees, rent, years of training, insurance or all the other huge costs an organization might pay.

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Reader Question on Robots: What are People Supposed To Do For Their Livelihoods?

MishTalk

'In response to my post France Vows to "Save the Bookstores", Fixes Price of Books, Bans Free Shipping by Amazon , reader David writes. Hello Mish, I enjoy your columns, and agree with most of your economic analyses, but I do have a question about this morning''s entry regarding France and bookstores: namely, what are people supposed to do for their livelihoods if nearly everything is going to be done by computer and robotics?

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Why "Keeping It Simple" Can Be a Complicated Mistake

Strategy+Business

'When you apply simplistic solutions to complex challenges, you miss out on bigger opportunities.

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Enabling Virtual Team Relationships – Part IX

Gina Abudi

'Alice’s Meeting with Siraj Read Part I, Part II, Part III, Part IV, Part V, Part VI, Part VII and Part VIII of our story for background information. Alice wanted to be prepared for her virtual meeting with Siraj. It was only a couple of days away. She wanted to be clear with Siraj that [.].

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.