Sat.Jan 11, 2020 - Fri.Jan 17, 2020

Your Consulting Website is Your “Center of Marketing Gravity”

Tsavo Neal

“I just don’t know how to generate meaningful leads.”. Have you’ve ever felt like this in your consulting business? If so, this post will provide you with a new way of thinking to generate these meaningful leads. I’m sure you already know all the latest marketing “tactics.”

Guide to Commercial Due Diligence

Tom Spencer

Before reading this article, check out “ Due Diligence by Management Consulting Firms ”. What is due diligence? Due diligence is one of the most overused and understated terms in business.

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Consultants and Coaches vs. Subcontractors

Consulting Matters

A couple of days ago I wrote an article that differentiates between consultants and coaches and the respective business models. I realized that I was remiss in pointing out one business model that both might choose: becoming a subcontractor.

Are You Ready For The Digitalization Disruption?

Simon Associates

Back in the 1990s, the only way to communicate with out-of-office employees was by sending a personal message via colleague or landline phone. I can also remember when we wanted someone in the office to read something, we passed it along with a “buck slip.”

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

An Introduction to the Complete Strategic Planning Process (Step-by-Step)

Strategic Planning and Management Insights

The strategic planning process contains various steps, exercises and opportunities to develop a culture of alignment and follow-through within your organization. This resource will serve as a step-by-step overview for the strategic planning process.

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How to Uncover Your Big, Sexy Breakthrough Idea

Consulting Matters

All thought leaders have a big breakthrough idea that they contribute to global conversation. Brené Brown is known for her contributions of our understanding of "shame and vulnerability." Marcus Buckingham brought "strengths" to our awareness.

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The Perfect Consulting Firm Introduction Email Template

David A Fields

Bernie’s Bagel Empire (BBE) is the perfect client for your consulting firm. They’re in an industry your consulting firm targets, and Bernie himself revealed in a recent trade magazine article that his company is struggling with the wheaty weighty challenges your consulting firm solves.

Climate risk and response: Physical hazards and socioeconomic impacts

McKinsey

How could Earth’s changing climate impact socioeconomic systems across the world in the next three decades? A yearlong, cross-disciplinary research effort at McKinsey & Company provides some answers. Insights on Sustainability

168: Amanda Zuckerman—How To Turn A Big Idea Into A Huge Blue Ocean Success!

On the Brink Podcast

Hear how if you can dream it, you can do it! We met Amanda Zuckerman when she spoke at the HER Summit (Helping Entrepreneurs Rise) at Washington University this past October.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Beyond Referrals: How to Build a Predictable Client Pipeline

Consulting Matters

When you first start your consulting and coaching business, you are likely to get a lot of referrals to potential clients. But referrals will only take you so far, especially if you want to scale up your business.

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The physics (and economics) of value

The Source

We’ve talked before about how challenging it is for consultants to convince their clients that they really deliver value.

How artificial intelligence will impact K-12 teachers

McKinsey

Existing and emerging technologies can help save teacher time—time that could be redirected toward student learning. But to capture the potential, stakeholders need to address four imperatives. Social Sector Insights

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167: Allison Maslan—Scale or Fail: Hiring the Right Folks for the Right Fit

On the Brink Podcast

Hear how to make your impossible possible! How do you hire and retain the right staff? How do you scale or fail? If you feel like we bring you lots of folks who can help you get "Off the Brink," you are right.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

7 Traits that Make You Instantly Credible with Senior Leaders

Consulting Matters

You don’t need masters’ degree or unique certifications to break into corporate consulting or coaching. You also don’t need to become some marketing guru to land work with the C-Suite.

Layers of Leadership: Designing Governance without Hierarchy

Kates Kesler

“Governance” is the set of formal conversations that set direction, prioritize investments, review performance, and resolve trade-offs. Because governance conversations … Blog

Strategy at the speed of digital

McKinsey

To succeed in the digital age, companies need to significantly raise their metabolic rate. Strategy & Corporate Finance Insights

More Meetings = More Clients

The More Clients Blog

What is the purpose of marketing? It’s to attract new business, right? . Well, not if you’re a B2B Professional. The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing?

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

The Hidden Costs of Under-Investing in your Business Development

Consulting Matters

As a mentor who helps people turn their life work into their own businesses, I meet a lot of highly trained and experienced professionals with both vision.and fear.

Rwanda: When Government is run like a Business

Kates Kesler

You should visit Rwanda. Most tourists come to this east African country of just under 13 million people to see … Blog

The case for an end-to-end automotive-software platform

McKinsey

Software is transforming car capabilities but also creating development challenges for automotive players. An end-to-end approach that integrates independent software elements into a comprehensive platform can improve functionality and decrease complexity. Automotive & Assembly Insights

Are You Improving the Buyer’s Condition Or Only Your Own?

Alan Weiss

Take a close look at your conversations, promotional material, and collateral, no matter what the media. Are they talking about how your clients are improved and are your clients attesting to that, or are the simply a recitation of your credentials and offerings? Buyers care about relationships that meet their own self-interests, not yours. Are you promoting inputs (programs, training, sessions, etc.) or outputs (growth, market share, reduced attrition, etc.)? Business of Consulting

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Six Ways To Train Your Brain Like An Elite Athlete

Henry DeVries

The same principles that top brain coach Cindra Kamphoff teaches professional athletes can help you grow your business. If you have the grit

The Difference Between Program Management & Project Management - How to Use Strategy to Align the Them

Strategic Planning and Management Insights

While program management and project management are often related, there are key differences that set them apart. For organizations that run programs, it’s important to understand these differences so that their program leaders and project managers are working towards the same organizational goals, and are aligned on projects that support program initiatives and organizational strategic priorities. Strategic planning Project managment Program management

A case study in social change through education: Fogarty EDvance

McKinsey

One nonprofit is improving education in socially disadvantaged communities in Western Australia. The lessons it has learned may help other schools succeed on the path to educational equality. Social Sector Insights

The Strange Case of the Missing Floor

Alan Weiss

How strong are myths and “taboos”? In the US, you’ll seldom see a 13th floor on the elevator buttons or rooms that begin with “13.” ” There IS a 13th floor, of course, but the hotel labels it the 14th and skips 13.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.