Sat.Jan 11, 2020 - Fri.Jan 17, 2020

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Your Consulting Website is Your “Center of Marketing Gravity”

Tsavo Neal

“I just don’t know how to generate meaningful leads.”. Have you’ve ever felt like this in your consulting business? If so, this post will provide you with a new way of thinking to generate these meaningful leads. I’m sure you already know all the latest marketing “tactics.” Heck, I’ve even written an article with 64 of them. But having a list of tactics can only get you so far.

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Guide to Commercial Due Diligence

Tom Spencer

Before reading this article, check out “ Due Diligence by Management Consulting Firms ”. What is due diligence? Due diligence is one of the most overused and understated terms in business. Due diligence is the process of being able to evaluate and understand a prospective investment, such as an acquisition, by gathering as much information as possible.

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Consultants and Coaches vs. Subcontractors

Consulting Matters

A couple of days ago I wrote an article that differentiates between consultants and coaches and the respective business models. I realized that I was remiss in pointing out one business model that both might choose: becoming a subcontractor. Quick Recap on the Difference Between Consultants and Coaches. Consultants and coaches are both executive advisors.

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Are You Ready For The Digitalization Disruption?

Simon Associates

Back in the 1990s, the only way to communicate with out-of-office employees was by sending a personal message via colleague or landline phone. I can also remember when we wanted someone in the office to read something, we passed it along with a “buck slip.” And if you were at the end of that slip, you might not see it for months! Yet today in the age of the internet, smartphones, streaming and the cloud, we are always connected, and the line dividing our personal and professional lives is increa

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PowerPoint Best Practices for Creating Stellar Presentations

Mastering data visualization in PowerPoint will help accelerate your career because it positions you as someone who can present data that drives business decisions forward. think-cell's PowerPoint Best Practices eBook was created specifically for professionals aiming to master the art and science of data-driven storytelling. What’s inside: Practical Insights: Uncover valuable tips for crafting engaging and persuasive presentations.

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An Introduction to the Complete Strategic Planning Process (Step-by-Step)

Strategic Planning and Management Insights

The strategic planning process contains various steps, exercises and opportunities to develop a culture of alignment and follow-through within your organization. This resource will serve as a step-by-step overview for the strategic planning process. Whether you're gearing up to lead your own strategy session, or plan on attending and participating in one, this guide will help you through each stage of the planning process.

More Trending

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How to Uncover Your Big, Sexy Breakthrough Idea

Consulting Matters

All thought leaders have a big breakthrough idea that they contribute to global conversation. Brené Brown is known for her contributions of our understanding of "shame and vulnerability." Marcus Buckingham brought "strengths" to our awareness. Daniel Goldman did the same with emotional intelligence. Simon Sinek - your "why", Donald Miller - "story brand" and the list goes on.

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Selling Consulting To Fund New Software With David Jenyns: Podcast #121

Consulting Success

If you into being a consultant and advisor, you need to know how to provide services to your clients. Our guest for today is business owner and consultant David Jenyns. David started his SEO business fourteen years ago providing done-for-you services to clients in the areas of video production, SEO services, and systems and processes. Selling Consulting To Fund New Software With David Jenyns: Podcast #121 is a post from: Consulting Success.

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What’s Involved in Converting Legacy Flash Courses to HTML5?

Clarity Consultants

Measuring the impact of your learning and development (L&D) program isn’t an exact science. After all, it is difficult to gauge exactly how much your employees gained from their training, as you can’t assess their mental capabilities accurately before and after the fact. The post What’s Involved in Converting Legacy Flash Courses to HTML5? appeared first on Clarity Consultants - Training Development.

Course 101
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Insubordination vs Caring About the System

Johanna Rothman

Do I advocate insubordination? Some of my Modern Management Made Easy technical reviewers wonder. And, when I looked at this definition of insubordination , I had to agree. However, when I read that definition, I don't see any mutual problem-solving. I also don't see any mutual purpose or respect. I don't see how that form of management makes sense these days.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Beyond Referrals: How to Build a Predictable Client Pipeline

Consulting Matters

When you first start your consulting and coaching business, you are likely to get a lot of referrals to potential clients. But referrals will only take you so far, especially if you want to scale up your business. Therefore, you need to create marketing routines that consistently generate leads and future clients into your pipeline. Marketing has one job – to get qualified leads to know who you are and be interested in having a conversation with you.

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The physics (and economics) of value

The Source

We’ve talked before about how challenging it is for consultants to convince their clients that they really deliver value. In one blog post earlier this year, we asked if the consulting industry had hit a value ceiling: For a number of years, the proportion of consulting clients—both globally and in the US—who tell us that firms add more in value than fees charged has plateaued, with around only half of clients of the leading firm telling us that it delivers a positive net return.

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Six Ways To Train Your Brain Like An Elite Athlete

Henry DeVries

The same principles that top brain coach Cindra Kamphoff teaches professional athletes can help you grow your business. If you have the grit.

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More Meetings = More Clients

The Fearless Marketer

What is the purpose of marketing? It’s to attract new business, right? . Well, not if you’re a B2B Professional. The purpose of B2B marketing is to get meetings with prospective clients. What’s the difference and what does that mean for your marketing? Well, just think about how prospective clients turn into paying clients. Let’s say you’re a manager who’s looking for somebody to help their team work more productively and creatively.

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Savings Consultants Are Needed in Today's Market More Than Ever

Savings Consultants are needed in today’s market more than ever. With an increase in expenses, businesses are looking for opportunities to save. Often unknown to businesses are savings in expense reduction, specialized tax savings, specialized savings including medical underpayments, health benefits cost reduction, zero cost processing, and more. Blue Coast Savings, with over 20 years in business, assists Savings Consultants in helping these companies move toward more profitable businesses.

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7 Traits that Make You Instantly Credible with Senior Leaders

Consulting Matters

You don’t need masters’ degree or unique certifications to break into corporate consulting or coaching. You also don’t need to become some marketing guru to land work with the C-Suite. Instead, if you want to start finding and landing executive advisory assignments with high-level leaders, you need to cultivate the following attributes that they find the most valuable.

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Are You Improving the Buyer’s Condition Or Only Your Own?

Alan Weiss

Take a close look at your conversations, promotional material, and collateral, no matter what the media. Are they talking about how your clients are improved and are your clients attesting to that, or are the simply a recitation of your credentials and offerings? Buyers care about relationships that meet their own self-interests, not yours. Are you promoting inputs (programs, training, sessions, etc.) or outputs (growth, market share, reduced attrition, etc.)?

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Layers of Leadership: Designing Governance without Hierarchy

Kates Kesler

“Governance” is the set of formal conversations that set direction, prioritize investments, review performance, and resolve trade-offs.

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The Difference Between Program Management & Project Management - How to Use Strategy to Align the Them

Strategic Planning and Management Insights

While program management and project management are often related, there are key differences that set them apart. For organizations that run programs, it’s important to understand these differences so that their program leaders and project managers are working towards the same organizational goals, and are aligned on projects that support program initiatives and organizational strategic priorities.

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TOOLS and METHODOLOGIES for developing DECISION SUPPORT PACKAGES

This White Paper targets opportunities for Management to develop proficiency in the Decision Framing and Analyses element of input to Decision, & Risk Analyses for Major Project Funding Decisions.

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The Hidden Costs of Under-Investing in your Business Development

Consulting Matters

As a mentor who helps people turn their life work into their own businesses, I meet a lot of highly trained and experienced professionals with both vision.and fear. Their vision is that they want to take control over their career and use their time and talents towards building their own bottom line instead of someone else's. Because they have already achieved success - they are looking now for significance.

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Business Ethics In Light Of The Houston Astros Scandal

Henry DeVries

Being in business can be messy business. There are three ethical choices you can make as a business owner. Which choice will you make as you seek to attract high-paying clients?

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168: Amanda Zuckerman—How To Turn A Big Idea Into A Huge Blue Ocean Success!

On the Brink Podcast

Hear how if you can dream it, you can do it! We met Amanda Zuckerman when she spoke at the HER Summit (Helping Entrepreneurs Rise) at Washington University this past October. Amanda is a Wash U alumna who saw an unmet need and turned it into a great business, dormify.com , that has opened an entirely new market space—very Blue Ocean style. Named one of Forbes 30 Under 30 in 2018, Amanda is a perfect example of how you, yes you, can come up with a new way to fulfill an unmet need, turn that idea

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5 Pillars of Success

Chad Barr

I was chatting with a client of mine today and we reflected on some of the most successful pillars of our lives. Here are five of mine: Family: It is the fuel that keeps me humming and thriving. Whether a deep discussion or a romantic dinner with my wife, playing with my grandkids and witnessing the miracle of their development, it is one of the profound pillars of my life.

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey. In marketing, case studies are versatile assets for generating business, providing reusable elements for ad and social media content, website material, and marketing c

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The Strange Case of the Missing Floor

Alan Weiss

How strong are myths and “taboos”? In the US, you’ll seldom see a 13th floor on the elevator buttons or rooms that begin with “13.” There IS a 13th floor, of course, but the hotel labels it the 14th and skips 13. So people who have triskaidekaphobia who stay on the 14th floor are actually in their fear zone, but somehow overcome it by changing the number in their minds.

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Success vs. Satisfaction

CaseInterview.com

Success = Being good at something. Satisfaction = Doing something that’s personally meaningful to you. The two are not the same thing. There also is not a causal relationship between the two. Success does not automatically bring you satisfaction. Most people assume such a relationship when that’s not always the case. The key driver of success is competence and achieving positive outcomes.

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167: Allison Maslan—Scale or Fail: Hiring the Right Folks for the Right Fit

On the Brink Podcast

Hear how to make your impossible possible! How do you hire and retain the right staff? How do you scale or fail? If you feel like we bring you lots of folks who can help you get "Off the Brink," you are right. Today’s interviewee, Allison Maslan, wants to help you scale your business for growth —which , as she tells us, it is not for the faint of heart.

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Social Learning Is Way Beyond Facebook Groups – Here’s Why

Clarity Consultants

While having discussions in a Facebook group can certainly be beneficial, social learning goes far beyond that approach. If you want to incorporate more social learning mechanisms, here are a few to consider. The post Social Learning Is Way Beyond Facebook Groups – Here’s Why appeared first on Clarity Consultants - Training Development.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.