October, 2022

5-Step Consulting Marketing Strategy To Get Clients Consistently

Consulting Success

Are you having trouble building a consulting marketing strategy that helps you get clients consistently? According to our How To Start A Consulting Business Study, marketing is the BIGGEST challenge for consultants.

How to Conduct A Market Scan And Find Your Niche

Consulting Matters

Does the crowded consulting and coaching marketplace intimidate you and hold you back from what you could be doing to launch or grow your business? I've got GREAT news! You can stop worrying about the competition because today, I will teach you how to conduct a market scan and find your niche.

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Is Consulting an Attractive Career Option?

Tom Spencer

Have you ever wondered why someone would be attracted to consulting as a profession? Prior to Accenture offering me a position, one of my interviewers asked me “what attracted you to consulting?”. This is a common question in consulting interviews, and it is one that usually throws people off.

5 Unexpected Ways Your Consulting Firm Can Delight Clients

David A Fields

Your consulting firm can be like the local bistro that produces high-quality meals and has a solid base of loyal customers.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

7 Ways to Wreck Trust on Your Team

Makarios Consulting

It is easy for a leader to wreck trust on their team. Too easy. If you as a leader are seeing a trust deficit within your team, ask yourself if you have contributed to the situation in one or more of the following seven ways: 1. You put the kibosh on communication.

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Software For Consultants: Must-Have Apps To Run Your Consulting Business

Consulting Success

The right software for consultants can help you streamline and scale your consulting business. But do you ever feel overwhelmed by the amount of software for consultants that are on the market today?

How to Build a Networking Strategy, On-Air Coaching with Vern Schellenger

Consulting Matters

Want to know what it looks like to take a strategic approach to networking? I for sure do. Tune into this special interview where I'm in the hot seat!

The Global Tax Agreement – A Friend or Foe for the Big 4?

Tom Spencer

In June 2021 at the annual G7 summit in Cornwall, major western powers committed themselves to the idea of a global minimum corporate tax.

How to Attract Consulting Clients, Even if You Abhor the Limelight

David A Fields

“I just want to do the work. I don’t like marketing myself or selling.” That’s a common sentiment among the leaders of very small consulting firms. It also pervades the “next generation” at almost every consulting firm trying to expand its leadership ranks.

The Surprising Effects of Business Vs. Leisure Travel

*Already submitted with the first entry, please contact me if you would like me to write up again.

A Blueprint for Rebuilding Team Trust

Makarios Consulting

In our last blog , we discussed how leaders can wreck trust on their teams. Now, no leader sets out purposefully to damage trust. But it can happen, nonetheless.

Culture in Companies, Families, and Romantic Relationships

CaseInterview.com

At Stanford, the one class I disliked the most was called “Cultures, Ideas and Values.” At the time, I thought there was little value in studying these topics and especially in studying what happened around these topics hundreds and thousands of years ago.

Why Every Consultant Should Write A Book (& How To Do It) With Stacy Ennis: Podcast #258

Consulting Success

As a consultant, why should you write a book? What does it do for you? In today’s episode, Stacy Ennis, the CEO and Founder of the Nonfiction Book School, shares the internal and external benefits of writing a book.

How to Make Your Contacts Count with Vern Schellenger

Consulting Matters

When it comes to networking, have you thought, "I know I need to network, but I just can't bring myself to do it?". If so, don't worry; you are not alone! However, if you are experiencing those thoughts, you are networking wrong!

The Ultimate Guide to Executive Recruiting

Sourcing the right executive candidates and filling key managerial roles in an organization can be difficult, even in the best of times. Download this eBook to level up your discovery process, talent sourcing, and strategies for reaching your best-fit candidates.

4 Tips for Building Software Solutions at University

Tom Spencer

If you have the privilege of attending university and are excited about problem solving, you may be interested in building software solutions. Being a student at university is a great time to build products that serve as a solution to problems the world may face.

Quitting for 2 Months Made My Consulting Firm Millions. Here’s Why.

David A Fields

Should you take more time off from your consulting firm? Let’s examine a case study. Quite a few years ago, I decided to take a month off from my consulting practice—standard fare for Europeans but basically unheard of in the U.S. Nine months later I took another full month off from the business.

How to Approach the Layoff Conversation with Respect and Congruence, Part 2

Johanna Rothman

Do you know what to say when it's time to lay people off? The first time I had to lay someone off, I had no idea what to say. However, if you have a reasonable context, you (or HR and you) can create a script you can use to make a layoff a respectful and relatively kind experience.

How to Gain a Competitive Advantage on Customer Insights

Harvard Business Review

The most valuable data is the data your competitors don’t have. Data management Customer-centricity Strategy Digital Article

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12 Plays to Kickstart Your Recruitment Process

To stay ahead in this race, every recruiter needs a good playbook. In this eBook, we lay out 12 recruiting plays that can automate key steps in your recruitment process, helping you reduce both the cost and the time it takes to hire the best candidates.

How To Start A Consulting Business In 2022 (6 Steps & Study) DUPLICATE

Consulting Success

This is the ultimate guide — with data — on how to start a consulting business in 2022. By the end of this guide, you’ll know how to turn your skills and expertise into a profitable and successful consulting business. Let’s dive right in. (If

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Overcome Project Sponsor Turnover Challenges

PM Alliance

The support of well-placed and well-backed sponsors is critical to executing strategic projects.

Web 3.0 Revolution: Transforming Technology

Tom Spencer

Web 3.0 is the next big thing in the technology space and something which will bring a revolution on the internet, but how and when this will unfold remains to be answered. As we transition into a Web 3.0

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Win More Consulting Projects on Catalant and Similar Platforms [Tips #1 and #2]

David A Fields

Consulting firms ranging from solo practitioners to $20m+ boutiques regularly secure engagements on Catalant, Umbrex, BTG and similar talent platforms. Those platforms can be an excellent source of projects for your consulting firm too… if you know how to win on them.

12 Tips for Selling to the C-Suite

The question for sales pros is this: Are you ready for the challenge, and opportunity, of selling to the C-suite? The following 12 tips can help ensure that you and your team are.

Acknowledge Everyone’s Emotions for a Congruent Layoff Conversation, Part 3

Johanna Rothman

Any time we mess with people's money, status, or ability to work, we create emotions—for ourselves and the other person. As managers, when we offer a job or a promotion, those emotions tend to be happy. But layoffs? Those emotions are rarely happy—for anyone.

Why Your Company Needs Data-Product Managers

Harvard Business Review

Legacy companies often struggle to leverage data effectively. These roles can help. Analytics and data science Data management Technology and analytics Product management Digital Article

How To Create Consulting Offers Clients Will Buy With Ash Maurya: Podcast #260

Consulting Success

Are you having trouble bringing clients to buy? How should you bring offers to your clients? In today’s episode, the CEO of LeanStack, Ash Maurya, sits with Michael Zipursky to share his insights on how you can create consulting offers clients will buy.

19 Communication Quotes of Insightful Wisdom

Rick Conlow

The number one problem in organizations is the lack of communication. This includes executives with one another. Furthermore, it maliciously spreads to management across departmental silos. And, of course, between managers and employees.

The Power of Conversation Intelligence

This eBook will answer all your questions and more on Conversation Intelligence (CI) by providing a complete overview and its need in Revenue organizations - delivering impact from your Sales Development Representatives all the way to the C-Suite.

How to Leverage Data Analytics to Grow Your Website

Tom Spencer

Whether it be a personal website or your client’s e-commerce platform, understanding website analytics can help you to uncover critical data that leads to success. In this article I will explain a few key analytics that you should look for, and quick fixes to improve website engagement.

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Changes in Organizational Trends Impacting How We Work

Clarity Consultants

Certain organizational trends are significantly impacting the way people work, as well as how they learn on the job. While the effect their having does vary from one trend to the next, each is a critical part of a broader equation.

Lay People Off with Congruence to Make Better Business Decisions, Part 4

Johanna Rothman

I don't know of anyone who likes layoffs. However, they are one tool in your management toolbox. But so many layoffs don't return the results the managers expect. Worse, the layoffs alienate the previous employees and the survivors. And the customers?

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