Development How To Intellectual Property Video 
Johanna Rothman
OCTOBER 10, 2023
When I saw the McKinsey report on “developer productivity,” I shuddered. Second, there's no way to measure such a thing as developer productivity, despite what McKinsey says. McKinsey wrote that report as a way of using their intellectual property (IP) to build political capital at the client.
Consulting Matters
FEBRUARY 10, 2022
He has expertise that few consultants possess and creates amazing content, especially videos, that attract his ideal client. If you got a big vision for your business and your life, but need a jolt of inspiration on how to make it happen, listen in to this powerful interview with Jared. Why Free Content = Instant Credibility (Ep20).
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Consulting Matters
MAY 16, 2018
There is no shortage of advice and mentors that can help you learn how to market and sell yourself. In this article, you’ll find the 5 Stages to Design the Ideal (and Most Profitable) Consulting Business which shows you exactly how to set up your consulting business right…the first time. How to close the deal.
Tsavo Neal
APRIL 29, 2021
Back Mechanic is for your average person who suffers from back pain and wants to learn how they can fix it themselves. In Back Mechanic , he distills the essentials of how to fix your back into a book format. People are happy to invest higher fees for his more expensive services because he’s developed lower-priced products.
Consulting Matters
JANUARY 13, 2018
If content doesn't come easily to you or you're not sure how to get started, let me give you a few pointers. Of all of my articles and videos, the ones that consistently perform the best are the ones when I offer lists (7 Steps to.) or how to guidance (How to.). It all starts here.
Rod Burkert
JUNE 20, 2018
I’ve been spreading the gospel about BVFLS practice development since 2013. Five years (10,000 hours) into it, I finally developed my own framework that can be used to close the gap between the practice you have and the practice you want. Let me know if this model resonates and helps with your practice development efforts.
Chad Barr
JULY 18, 2018
What’s the framework of an effective and powerful piece of content, such as a podcast, a video or even an article? Second, is your content : Which is your digital empire creation(r) or your intellectual property and the way you establish your expertise and claim your thought leadership. Challenge or provoke them.
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