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Consultant, Contractor, Freelancer - Labels Matter!

Successful Independent Consulting

Explicitly marketing yourself with the term “professional independent consultant” can increase the price you can command, and it can help you to be paid on a 1099 tax basis rather than on a W-2 basis. By definition, we stand outside of the system we analyze, troubleshoot, or design. The definitions have become fuzzy and intermingled.

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Top 6 Consultancy Recruitment Videos

freshminds

Recruitment videos can either be a bit bland and dull or they can be epic. I don't know about you, but in this day and age the marketing and adverts of companies can be one of the major draws to further investigate them. PwC 'Graduate Recruitment Video' Australia 2006.

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Recruiting Strategies for a Tight Talent Market

Harvard Business

If any story demonstrates how far employers will go in today’s fierce war for talent, the tale of Snapchat’s geofilter recruiting campaign is it. Or, as it turns out, even the vicinity of 1455 Market Street, the address of Uber’s San Francisco headquarters. ” asked the clever riff aimed at Uber workers.

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How to Develop a Professional Services Marketing Strategy – Part 1

Prudent Pedal

This post is the first in a series to share how professional services can develop and execute marketing strategy. Instead, it will give you a strategic framework to guide both the thinking about AND deployment of your marketing strategy. The 2 major challenges to developing professional services marketing strategy .

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Breaking into Consulting as a Non-Business Student

Tom Spencer

While this might not be essential for all consultants, it’s definitely a useful skill that is becoming increasingly commonplace as technology continues to advance. An MBA program will provide you with a strong foundation in business principles and give you the opportunity to specialize in areas like strategy, marketing, or finance.

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Consulting 101: Operations, Hierarchies, and Types of Firms

Tom Spencer

Your business just launched a new product and needs to market it. Market trends have changed, and you want to make sure the product will reach the correct target customer. As a result, you hire a team of consultants to explore and recommend marketing strategies. By definition, a consultant’s job is to consult a client.

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How My Mistake Led to New Learnings About My Social Connections

Johanna Rothman

However, our social connections can help us recruit and discover people other than “white dudes.” I did not expect the number of people who boosted my posts, and definitely not the number of people who responded. The marketing for this book will be better because of you. I learned a ton. Thank you all.