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Marketing Mix Modeling MMM (Part 1 of 3)

Tom Spencer

It’s a great challenge to accurately measure the effects of advertising, packaging, distribution channels, media expenditures, social media Likes and Tweets, and sales organizational structure on brand share or sales revenue. Is marketing solely a game of chance, or might there be a way to bring scientific methods to the table?

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Consultant Marketing Automagiced

Jerry Fletcher

First I had to teach consulting clients how to use Zoom. Automagic Marketing. That’s what I used to call the kind of marketing that pushed the limits on georaphy. To me, the promise of automated marketing was a kind of magic. “I don’t have to be there in person.”. Then the lights went on. “Is It still is. A Rolodex TM.

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Eight Secret Weapons of the Modern Consultant

Steve Shu Consulting

Although I’ve developed a number of blog posts addressing the practice of management consulting, I have spent little time tying things together into a framework of secret weapons of the modern consultant. So here are eight secret weapons of the modern consultant (arranged roughly in order from foundational to more advanced).

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15 Best Business Podcasts for Independent Consultants

Tsavo Neal

I sought to find the best podcasts for consultants: podcasts that help them provide more value for their clients, acquire new business, and expand their minds. Unleashed by Will Bachman Unleashed offers long-form interviews with successful top-tier independent management consultants. Sales for Nerds by Reuben Shwartz.

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Making a Sale in 2017

Martinka Consulting

I was looking through a folder of articles I’ve cut from papers and magazines (and printed from online sites) and noticed some on selling. It’s inevitable whenever I’m working with a business owner client the subject ends up on sales (often combined with marketing). Who can you help? What will you do for them?

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Magazine Ad Revenues Plunge; Google Collects Half of Mobile

MishTalk

Minyanville Business and Market News. China Financial Markets. Market Oracle. Market Ticker. Real Clear Markets. Magazine Ad Revenues Plunge; Google Collects Half of Mobile Internet Ads; Cannibalization of Ad Market. Total consumer magazine ad pages dropped 4.9% Sitka Pacific. Recent Posts.

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Nail Your Marketing Message in Your LinkedIn Profile

The Fearless Marketer

Your marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both develop and spotlight your most focused marketing message. This is the fourth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track.