Remove Consulting Remove Interviews Remove Marketing Remove Strategy
article thumbnail

Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

article thumbnail

Market Sizing Case Interview Questions

Tom Spencer

Market sizing is the test of a consultant’s mettle. It is a classic case interview question, in which a candidate is asked to make an estimate. A market sizing question literally asks a candidate to estimate the volume or the value of a something. This could be the size of a market or something from left field.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Go-to-Market Strategy for Digital Marketing Firm

LSA Global

62% increase in strategic clarity 75% increase in strategic alignment and commitment 29% increase in executive team norms and role acceptance This global and growing Digital Marketing Firm wanted to create senior team alignment to meet aggressive growth, EBIT, and hiring targets. Learn more about getting aligned.

article thumbnail

OC&C Strategy Consultants Interview and Culture

Management Consulted

OC&C STRATEGY CONSULTANTS INTERVIEWS & CULTURE . Today we continue our firm profile series with an in-depth review of OC&C Strategy Consultants. KEY STATS FOR OC&C STRATEGY CONSULTANTS . OC&C Strategy Consultants Website: [link].

article thumbnail

Consulting Case Interviews at Non-Consulting Firms

Tom Spencer

Consulting-style case interviews are highly effective, and the same format is being adopted more and more widely. The major consultancies have converged on a largely identical interview style, precisely because it excels in picking out the most genuinely capable candidates from the huge pools of applications received.

article thumbnail

L.E.K. Strategy Consulting Interviews and Culture

Management Consulted

CONSULTING INTERVIEWS & CULTURE . Consulting. A global consulting firm founded in London, England in 1983 and containing the heart and of Bain & BCG, L.E.K. A global consulting firm founded in London, England in 1983 and containing the heart and of Bain & BCG, L.E.K. CONSULTING. . L.E.K.

article thumbnail

Understanding Your Target Market: Discovery Calls

Tom Spencer

In my experience as a founder as well as a consultant to startups and companies of all sizes, I have recognized five key principles that can make the customer development process more productive. You may be looking for honest feedback about a particular product, pricing strategy, distribution channel, logo, or brand name.

Marketing 166