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The Price is Right: Decoding the Art of Product Pricing

Tom Spencer

One of the most common problems business leaders face is how to price a product. From entrepreneurs putting a new product on the market to executives at a public company revamping a product line, effective pricing is a key pillar of any successful sales and marketing strategy.

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Achieving Startup Success via Product-Market Fit

Tom Spencer

While this idea is appealing and no doubt has some truth to it, it has led many entrepreneurs to develop, fund, and launch products that ultimately fail. Why waste years scaling up a product that from the outset never performed the job that customers needed doing? It has come to be known as product-market fit.

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Foreign Companies Thrive in the US Market

Business Consulting Agency

For foreign companies venturing into the vibrant and competitive landscape of the United States market, navigating regulatory complexities, cultural differences, and market nuances can be daunting. Foreign companies thrive in the US market with local expert assistance and support through consulting services.

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Consulting Services for Companies Entering the US Market

Business Consulting Agency

For international companies eyeing the vast opportunities in the United States market or those already operating within its borders, the complexities and nuances of doing business in the US can present challenges. This is where business consulting services specializing in US market entry prove invaluable.

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Going to Market Smarter in the New Economy

The fight to find new customers and retain existing ones is the biggest business challenge for many companies. In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses.

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Entering the US Market: How Consultants Help Foreign Companies

Business Consulting Agency

For companies eyeing expansion into the dynamic landscape of the United States market, the path to success often hinges on understanding the nuances of local business practices, consumer behavior, and regulatory frameworks. Entering the US market with expert help for better results.

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Research: Why People Really Buy Upcycled Products

Harvard Business

Researchers who analyzed consumer feedback from Etsy discovered that what consumers value most about upcycled products is not their sustainability but their creativity.

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Why You Need to Use Case Studies in Sales and Marketing (and How to Start Now)

Case studies are proof of successful client relations and a verifiable product or service. They persuade buyers by highlighting your customers' experiences with your company and its solution. In sales, case studies are crucial pieces of content that can be tailored to prospects' pain points and used throughout the buyer's journey.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".