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Post Some Good (and Readable!) Case Studies

The Clever Consultant

When done right, case studies are valuable marketing tools. We see quite a few case studies that don’t do any of these things. Next time you want to create a good case study – one that gets read and gets results – keep these tips in mind: Tell the Right Story. Keep It Focused. And by how much?

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How to Write a White Paper That Wins Consulting Projects, with Gordon Graham: Podcast #4

Consulting Success

His career path took him from software company technical writing and journalism to a marketing executive in a software company before becoming an independent copywriter who specializes in white papers and case studies. Case studies and numbered lists are two of the powerful tools that white papers must contain.

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30 Best Consultant Websites & Why They Have Them (2022)

Tsavo Neal

My site has a lot of videos. Then I did some research and I realized that I needed to establish some credibility and I started to write articles, but it wasn’t until I hit video. My website is both a positioning tool, but also a time saver. But more important, it’s a great tool for triaging. It started off as a brochure.

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6 Tips To Increase Your Website Conversion Rates

Tom Spencer

If you are running a tech startup, you probably spend most of your time focusing on your product to make it lean, easy to use, and able to solve people’s problems. These tools usually create a heat map of your website to show you which elements attract attention, and which ones you can improve. The same idea works for your products.

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Case Study: Should You Adjust Your Business Model for a Major Customer?

Harvard Business

Even my hometown can’t get our products right , Cameron thought as he chased Graham over to the playground. Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. “Higher!” ” Graham shouted.

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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

She additionally sheds light on various tools that can be exploited specifically with respect to dimensions of time and customer values. Adrian Ott cites the example of P&G’s Febreeze, which was a great product that initially failed in the market because people forgot to use it. The 24-Hour Customer is a book with rich thinking.

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Make Social Media Your Secret Weapon: 4 Tips to Develop Your Personal Brand Online

Comatch

Fortunately, there are several tools at your disposal. One of the most valuable tools in your arsenal is social media, which offers you an open stage to connect with clients and evolve your personal brand. Clients look for testimonials, case studies, or other people’s opinions to refine their potential choices.

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