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Case Study: When Two Leaders on the Senior Team Hate Each Other

Harvard Business

” Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. After all, sales and finance were often at odds in organizations, and the conflict hadn’t had a big impact on Barker’s revenues. He needed to fix this.

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An Overview of Business Development Consulting

Tom Spencer

Business development consultants engage in ‘prospecting’ which involves searching for potential customers who are likely to be a good fit for the product or service being offered. We prefer your competitor’s product. A recent case study involved Shake Shack, a New York based fast food chain, wanting to build the “Shack of the Future”.

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Deep Dive into Customer Segmentation (Part 1 of 2)

Tom Spencer

Determining appropriate product pricing (e.g. Prioritizing new product development efforts. Choosing specific product features. This form of segmentation is widely used since specific products often cater to individual needs relating to at least one demographic element. brick-and-mortar vs online).

Apparel 103
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6 Tips To Increase Your Website Conversion Rates

Tom Spencer

If you are running a tech startup, you probably spend most of your time focusing on your product to make it lean, easy to use, and able to solve people’s problems. These tools usually create a heat map of your website to show you which elements attract attention, and which ones you can improve. The same idea works for your products.

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How to Improve Your Finance Skills (Even If You Hate Numbers)

Harvard Business

If you’re not a numbers person, finance is daunting. After all, if you’re trying to sell a product or strategy, you need to be able to demonstrate that it is both practical and high margin. Stop avoiding finance because you’re afraid of numbers. “Finance and accounting are very simple. .”

Finance 28
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2024 Events for Project Managers, Business Leaders, and Industry Professionals

Epicflow

2024 Healthcare Project Delivery Conference January, 30-31, San Diego, USA This year’s conference will focus on implementing developments in procurement, design, financing, and O&M in healthcare projects. The program of the symposium includes case studies, lessons learned, academic research, actionable tips, and more.

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How Digital Tools and Behavioral Economics Will Save Retirement

Harvard Business

Here, I’ll outline new research and case studies that help us understand digital nudging even more deeply: Case One: The Power of Framing an Email. If a basic digital tool like email is so effective, I’m optimistic we can get even better results using text messaging, personalized videos, and chat bots.

Tools 30