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Acing the Case Study Assessment

freshminds

The Case Study of the consulting interview process may seem like the most daunting part for some. These usually include Market Sizing, Business Operations/Strategy and Logic but could include some brain teasers too to test out your financial and business sense. McKinsey - Four practice case studies to work from here.

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Perspectives on “The 24-Hour Customer” (Strategy, Marketing, and Innovation Book) in Context of Marketing Segmentation

Steve Shu Consulting

In my mind, the book is excellent for executives, strategists, marketing, and innovators. In this post, rather than addressing an overview of Adrian Ott’s total approach, I’ll simply point out one of the key frameworks and cover why it renews and gives marketing segmentation the respect it deserves.

Marketing 256
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Marketing a Service Business

Women in Consulting

All professionals, from lawyers and dentists to accountants and therapists, have a similar marketing challenge if they are to grow their service business. The good news is that you really can market a service business assuming you understand your audience, target your activities to their interests, and connect with them “where they are.”.

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Website or No Website? Answers and Help for Independent Consultants

Successful Independent Consulting

Magazine and they think they’re digital marketing experts. Later, after the initial site is done, add case studies or samples to give visitors a better idea of what you do and how you do it.) What is the market segment or industry of your ideal client? For example, start-ups, mid-market, or global companies?

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4 Ways to Develop Practical Business Understanding for Consulting

Management Consulted

Size its market. The McKinsey Way by Ethan Rasiel — In this book, Rasial uses case studies and anecdotes to describe how McKinsey thinks about and solves business problems. If you are applying to a specific MBB firm, we’d definitely recommend you read the following firm specific books respectively: McKinsey.

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The Deep Flaw in MBB Strategic Planning

CaseInterview.com

When I first started recruiting for consulting jobs, an interviewer at Bain shared a story (arguably a legend at this point) about how Bain (or it might have been McKinsey) was asked to advise Motorola on whether or not they should enter the mobile phone market. But what happens in smaller markets or with smaller clients?

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The Consulting Bible – Dominate Your McKinsey, Bain and BCG Fit and Consulting Case Interviews

Management Consulted

We also know that even if you think you’re set, the answer you imagine can definitely be better. Master fit questions, conquer case studies, and become the smartest interviewer in the room. Even though I’m in marketing, your advice is so pertinent to a variety of industries.” What else can you tell me?