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Johanna’s 60 Seconds of Writing WIP for April 12, 2024

Johanna Rothman

That's called an experience report, a case study, or a lessons learned report. Regardless of what your conference calls these types of talks, consider the frame of “experience report.” The second story is how the reporter–you, the speaker–changed as you worked with the organization.

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Case Study: Can This Japanese Snack Food Company Break into the U.S. Market?

Harvard Business

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. We think that’s great, and there’s a niche market for your product — but in the Asian section. You’ll confuse people if Kenko is in both places.”

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Case Study: How Do You Compete with a Goliath?

Harvard Business

“It feels weird eavesdropping like this,” Alejandra Chirinos told Ricardo Rodriguez, her marketing VP, and Miguel Martinez, her head of sales. Soledad Orellana, the market research consultant who’d arranged the session, concurred. Ricardo chuckled. “They know they’re being watched,” he said.

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Case Study: Should a Hotel Giant Eliminate Some Brands and Refocus?

Harvard Business

The facilitator, Caroline Dvorjak , was a marketing professor and a seasoned consultant. Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. In the meantime, I’m going to get a coffee and read the Journal.”

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Case Study: Should You Adjust Your Business Model for a Major Customer?

Harvard Business

Editor’s Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. And given the budgeting process in most city halls, it was far easier to go to market with only one type of product. “Good idea. .”

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How to Increase Your Influence at Work

Harvard Business

She suggests “immersing yourself in your topic area” by regularly attending industry conferences, enrolling in a class or specialized certification program, or taking on a leadership role in a relevant professional organization. The new Work Market website will go live this spring. You’re being strategic.

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Staying Focused in a Noisy Open Office

Harvard Business

You should take full advantage of empty conference rooms, semi-private cubicles, and quiet alcoves, says Burkus. Case Study #1: Be positive, and distance yourself from distractions when necessary. Case Study #2: Develop ground rules and find a way to quiet your brain. ” Leave the office (temporarily).