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Unlocking a Career as a Marketing Consultant

Tom Spencer

Marketing consultants advise companies on marketing strategies and campaigns. Marketing consultants may work as freelancers, or as part of a digital agency (such as Slalom ), marketing agency (such as Ogilvy ), or larger firm that has digital and marketing capabilities (such as McKinsey Digital or BCG X ).

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4 Steps to a Strong Conclusion in Your Case Interview (Part I)

Tom Spencer

Today I’m going to talk about a very important aspect of the case interview, which is your conclusion to the case problem. There’s a Nobel prize-winning economist named Daniel Kahneman who has done a ton of research on how people perceive events and experiences, and essentially how the memory of those events is formed.

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Nervousness vs. Confidence in Case Interviews

CaseInterview.com

I have been practising case interviews for over two months now, however, I always get a little tense when I am doing the cases. Please advise on how I could overcome the apparent nervousness and come across as calm during the other interviews. So this is why confidence in cases and in consulting is important.

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How to get a case interview

CaseInterview.com

What you will learn: Learn how to market yourself through your resume and cover letter so that you will get the interview. Topics Covered: How to Write a Resume That Will Get You the Interview. How to Write a Cover Letter That Will Get You the Interview. How to Network Your Way to an Interview. Keep It Simple.

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Consultant Marketing Pillow Talk

Jerry Fletcher

Ego boosting events These can take on many guises. For instance, the interviewer in a pod cast asks how you accomplished a turnaround for a client or what process was used to save multiple clients. Here are some ways you can make that wok to everyone’s advantage: Joint presentation at an industry event.

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What Do Creative Marketers Look Like?

The Fearless Marketer

Judy is one of the most creative (and effective marketers) of her professional services that I have ever met. Not only that, she’s really enthusiastic about her marketing. Judy went on to grow her business very successfully over the next three decades and continues to market it in creative ways. How’d she do it?

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Making Unbiased Decisions

Tom Spencer

We also have a tendency to overestimate the likelihood of events that come more easily to mind (the availability heuristic), which could be because the memory is recent, unusual or emotionally charged. Biases can also creep in during a case interview, causing you to make incorrect assumptions about a business problem.